Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
Studies at the Crossroads of Management & Economics
Business and economics, which are among the disciplines of social science, examine and discuss many issues affecting human life from various perspectives. In this context, prominent subjects in business and economics are examined by authors with different disciplines and approaches in this book. The book consists of three chapters: economıc theory and polıcy, financial accounting and auditing, strategic management and marketing. The subjects in each chapter are examined in an understandable way in accordance with the business managers, investors and researchers.
Entrepreneurial Marketing
An eye-opening discussion of the future of marketing, from four of the leading minds in the field In Entrepreneurial Marketing: Beyond Professional Marketing, a renowned team of marketing leaders, including the “Father of Modern Marketing,” Professor Philip Kotler, delivers a groundbreaking and incisive redefinition of entrepreneurial marketing. In the book, some of the marketing sector’s brightest minds explore the increasingly essential initiative to build new capabilities beyond the mainstream marketing approach that also consider the effect of digital connectivity on consumers and companies everywhere. This book also discusses what marketers need to do to break the stagnation of no...
Evolving Nationalism
Evolving Nationalism examines how the idea of Israel as a nation-state has developed within Zionist and Israeli discourse over the past eight decades. Nadav G. Shelef focuses on the changing ways in which the main nationalist movements answered three distinct questions in their private and public ideological articulations between 1925 and 2005: Where is the "Land of Israel"? Who ought to be Israeli? What should the Zionist national mission be? Framed within broader debates about how and why changes in foundational definitions of the nation occur, Shelef's analysis centers on the mechanisms of ideological change and then subjects them to empirical scrutiny. He thus moves beyond the common but...
Aggregate Advertising Expenditure in the U.S. Economy
The two components of the advertising industry - the creative sector that develops and produces messages, and the communications sector that transmits messages via various media - have each been greatly affected by advances in creative design and communications technologies. As the media composition of advertising has changed in the last century for both local and national advertising - from newspapers, outdoor and radio advertising to network and cable television, and most recently to internet and digital media - so too has been transformed the very concept of advertising, its functionality and its measurement.We compare four sources of annual nominal U.S. aggregate advertising expenditure ...
Nazgol Ansarinia
Bei ihrer Arbeit untersucht Nazgol Ansarinia die Systeme und Netzwerke, die ihrem täglichen Leben zugrunde liegen, wie Alltagsgegenstände, Routinen, Ereignisse und Erfahrungen, und damit einhergehend die Beziehung, die sie in einem größeren sozialen Kontext bilden. Die Monografie ermöglicht nun erstmals einen Überblick über das Werk der letzten 15 Jahre und fasst ihre Skulpturen, Installationen, Zeichnungen und Videos zusammen. Die einzelnen Projekte stellen Wege zum Verständnis der Rolle der Architektur als Abgrenzung von Innen- und Außenräumen sowie von privaten und öffentlichen Bereichen dar. Mit ihrem beobachtenden Blick geht Ansarinia stets der Frage nach, was Städte und ihre Bewohner heute am dringlichsten benötigen. Die reich bebilderte Publikation enthält ausführliche Essays von Media Farzin, Hamed Khosravi und Maria Lind.
Emotional Intelligence And Marketing
This book discusses how businesses and marketers can deploy emotional intelligence as a marketing tool to co-produce service for enhancing customer experience and to co-create value for key stakeholders in the digitalised and service-dominant logic era. Whilst many competing emotional intelligence models are discussed in the literature, the current book will focus on the ability model. This model comprises 2 areas (experiential and strategic emotional intelligence) and four ability scopes (perceive emotions, use emotions, understand emotions and manage emotions). The marketing domains that are deemed relevant and included in this book are services marketing, relationship marketing and digital marketing. The relevant marketing models from these domains will be identified to be integrated with emotional intelligent strategies. Emotional Intelligence makes both employees and customers happy, committed and loyal. Emotional Intelligence makes businesses competitive and sustainable.
Services Marketing: People, Technology, Strategy (Eighth Edition)
Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.
Contemporary Debates on Nationalism
Following on directly from the author's Theories of Nationalism which provides a comprehensive assessment of the main approaches to its study, Umut Ozkirimli's new book addresses the major areas of debate and key issues in the study of nationalism in the contemporary world. Broad-ranging and genuinely international in scope, it combines clear exposition of existing positions and perspectives with the development of the author's own assessment and synthesis.
The Antiquity of Nations
In The Antiquity of Nations, Anthony Smith provides a fresh interpretation of the character of modern nations. Departing from conventional wisdom, he argues the case for a deeper understanding of their character, based on an ethno-symbolic analysis of the myths, memories, symbols and traditions of pre-modern ethnic communities. Building on his earlier work, the author seeks to balance the undeniable novel components of the nation with its ancient, rooted and persistent attributes. In the first part, the author provides a sustained critique of the theories of some of the main exponents of modernism, the current orthodoxy in the study of nations and nationalism, tracing its origins to the Euro...
Customer Relationship Marketing: Theoretical And Managerial Perspectives
Customer relationship marketing (CRM) opportunities are embedded in the entire customer journey spanning several touch points across all stages including prepurchase, purchase, and postpurchase stage. Customer relationship marketing evolved from traditional marketing concept and has broadened its scope today, intersecting with the following domains, namely customer buying behavior process models, customer satisfaction and loyalty, service quality, customer relationship management tools and strategies, customer centricity, and customer engagement activities. A comprehensive, state-of-the-art textbook, Customer Relationship Marketing: Theoretical and Managerial Perspectives is organized as follows:
