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Engaging Customers Using Big Data
Data is transforming how and where we market to our customers. Using a series of case studies from pioneers, this book will describe how each marketing function is undergoing fundamental changes, and provides practical guidance about how companies can learn the tools and techniques to take advantage of marketing analytics.
Leading Through the Pandemic
For many of us, we greeted 2020 with a sense of hope, optimism, and promise. Even the number to the year had a nice symmetry to it and suggested perfect vision and clarity. It was going to be our best year yet. Instead, we came face-to-face with the massive paradigm shift of living in a world shrouded by the pandemic.Through the lockdowns, toilet paper chaos, and remote office shuffles, people in leadership positions throughout the world had to adapt. When faced with a dizzying array of new challenges, some of these leaders learned to thrive.Imagine the resiliency of leading a 400-person manufacturing plant and devising new strategies to ramp up production while keeping employees safe. Imagine the creativity of launching new online platforms to address what society needed most - connection, healing, creativity, and wellness. Imagine the pain of falling into a deep depression and then using it as an opportunity to reevaluate one's leadership style.In this book you'll receive the leadership lessons they don't teach you in business school. With these conscious leaders showing the way, you'll receive a new blueprint for 21st-century leadership.
Medicinal Plant Biotechnology, 2 Volume Set
This unique overview of plants and transgenic techniques of great scientific, medicinal and economic value for both industry and academia covers the whole spectrum from cell culture techniques, via genetic engineering and secondary product metabolism right up to the use of transgenic plants for the production of bioactive compounds. Practical examples are given throughout, including the production of cancer therapeutics, functional food, and flavor compounds in plants. Of particular interest to the pharmaceutical and biotechnological industries, as well as medicinal chemists, biochemists, and molecular biologists.
Medicinal Plant Biotechnology
Covering the latest advances in the use of plants to produce medicinal drugs and vaccines, examines topics including plant tissue culture, secondary metabolite production, metabolomics and metabolic engineering, bioinformatics, molecular farming and future biotechnological directions.
Symbiotic Fungi
Symbiotic Fungi – Principles and Practice presents current protocols for the study of symbiotic fungi and their interactions with plant roots, such as techniques for analyzing nutrient transfer, ecological restoration, microbial communication, and mycorrhizal bioassays, AM inoculum procedures and mushroom technology. The protocols offer practical solutions for researchers and students involved in the study of symbiotic microorganisms. The volume will be of great use for basic research, biotechnological applications, and the development of commercial products.
Current Affairs Manual 2019
Giving this Nine Monthly manual, we all team members are very happy, as this will be very helpful to every aspirants in their current affairs norms, as well as for all competitive exams. This manual virtually is covering most of the current affairs related events from June 2017 Till Date. We have prepared this special manual keeping in mind that students need updated current affairs for several examinations like UPSC, State PSCs, Railways and other competitive examinations. We have prepared this manual in bullets with bold facts which eventually would be helpful for the students. This issue fulfills the need of a manual that will provide to students latest current affairs of the latest month...
Nanophotocatalysis and Environmental Applications
This book serves the environmentalists to track the development of photocatalytic materials and technology in the present context and to explore future trends. Photocatalysis is the most influential greener technology being researched, developed and adopted for the treatment of wastewater. The technological advancements in the area of smart hybrid photocatalytic materials have gained momentum in the present era. The rational designing of photocatalytic materials with a multi-pronged approach opens a new chapter for environmental detoxification. Other important aspects relate to the transfer of this nanostructured photocatalytic technology to real backdrops. Harnessing natural solar energy for energy and environmental roles is another crucial criterion in designing photocatalysts.
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