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Think Social Engagement
Welcome to the world of Social Media a territory where use have already created their network They upload content, 'like' or 'dislike' what they see, and interact with their friends every day, every hour and sometimes every minute! This new segment of a highly expressive audience has defined interests, and is not shy of voicing its opinion The phenomenal growth of such a population makes it important for brands to be more 'social' than ever before, and 'engage' with their audience to create a positive environment online This will not only lead to an effective wordofmouth, but will result in higher sales (especially for productbased companies) This book provides a methodological approach to defining why your brand needs to be online, how to discover what will work for you, and finally, how to engage the right audience You will also learn what pieces of information make an excellent analytic report and how social media investments can be justified
The Last Hun - Forbidden Tale Of King Mahira: The Most Brutal Man Who Ever Lived
Hun, the universal appellation for terror, was earned with brutality and blood. Legend has it that Mahira, a Hun dynasty King of the early 6th century, was the most cruel man of all time. Sagala, the capital of his vast but dying empire, that extended from the Central Steppes, over the Hindu Kush, into what is modern-day Pakistan and north-western India, to the borders of the Gupta Empire, was a place where unrivalled beauty and extreme bestiality existed in uneasy alliance. Like his predecessors, Mahira too, had visions that made him both feared as well as invincible. Obsessed with the desire to rule the world, he set off into the grasslands of Central Asia, on a journey to unite every king...
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Mediascape and The State
This book investigates image politics during elections and how the political discourse is reflected during the Uttar Pradesh assembly elections in 2012 by the media and the state. It reveals new dimensions of media geography in India and makes image construction and interpretation easy to comprehend. This interdisciplinary approach is located at the interface of geography with social, political, cultural, and media sciences. The book draws a geographical interpretation of politics to reveal the role of both media and the state to shape the political discourse with special focus on the privileged position of the “heartland” Uttar Pradesh in Indian politics. It studies the “mediascape”...
The Last Hun
Hun, the universal appellation for terror, was earned with brutality and blood. Legend has it that Mahira, a Hun dynasty King of the early 6th century, was the most cruel man of all time. Sagala, the capital of his vast but dying empire, that extended from the Central Steppes, over the Hindu Kush, into what is modern-day Pakistan and north-western India, to the borders of the Gupta Empire, was a place where unrivalled beauty and extreme bestiality existed in uneasy alliance. Like his predecessors, Mahira too, had visions that made him both feared as well as invincible. Obsessed with the desire to rule the world, he set off into the grasslands of Central Asia, on a journey to unite every king...
Proceedings
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Kashmiri Cuisine
A collection of authentic, comprehensive and easy-to-make Kashmiri recipes Showcases the splendor of Kashmir through beautiful vintage and new photographs that bring alive its history and culture Kashmiri cuisine is one of the most delectable and ancient cuisines in the world because of the many foreign influences. People are still a trifle inhibited about cooking it, because, like any delicacy, it demands a delicate sense of the instinct after you have measured ingredients by the spoon or the ladle. But Sarla Razdan's book will chip away the inhibitions and introduce you to a world that cannot be described at the inadequate level of mere words. Kashmiri Cuisine: Through the Ages is not just a cookbook but also showcases the splendor of Kashmir through beautiful vintage and new photographs bringing alive the history and culture of the place. A collection of authentic, comprehensive and easy-to-make recipes, popular within the Kashmiri community, makes this book indispensable to all lovers of good food. A section on low calorie Kashmiri food is a treat for the health conscious! .
The Greatest Hindi Stories Ever Told
The twenty-five stories in The Greatest Hindi Stories Ever Told represent the finest short fiction in Hindi literature. Selected and translated by editor, writer, and translator Poonam Saxena, and ranging from early literary masters of the form such as Premchand, Chandradhar Sharma Guleri, Bhisham Sahni, Harishankar Parsai, Mannu Bhandari, and Shivani to contemporary greats such as Asghar Wajahat, Uday Prakash, Sara Rai, and others, the collection has stories of darkness, hope, triumph, anger, and irony. In Premchand's 'The Thakur's Well', 'low-caste' Gangi struggles to find drinking water for her ill husband; in 'The Times Have Changed' by Krishna Sobti, the matriarch Shahni bids a heart-br...
Playing It My Way
'I don't think anyone, apart from Don Bradman, is in the same class as Sachin Tendulkar.' -Shane Warne Readers are in love with Sachin Tendulkar's autobiography: 'A must read for anyone who knows cricket' ⭐⭐⭐⭐⭐ 'An idol . . . An inspiration' ⭐⭐⭐⭐⭐ 'A great book by one of the all time greats' ⭐⭐⭐⭐⭐ 'Brings back so many wonderful memories'⭐⭐⭐⭐⭐ 'This book has made me feel proud to be a lover of the game and has inspired me to succeed in everything I do.' ⭐⭐⭐⭐⭐ The story of the greatest cricket player of all time, told in his own words. __________ The greatest run-scorer in the history of cricket, Sachin Tendulkar retired in 2013 after an astoni...
BollySwar: 1981 - 1990
BollySwar is a decade-wise compendium of information about the music of Hindi films. Volume 6 chronicles the Hindi film music of the decade between 1981 and 1990. This volume catalogues more than 1000 films and 7000 songs, involving more than 1000 music directors, lyricists and singers. An overview of the decade highlights the key artists of the decade - music directors, lyricists and singers - and discusses the emerging trends in Hindi film music. A yearly review provides listings of the year's top artists and songs and describes the key milestones of the year in Hindi film music. The bulk of the book provides the song listing of every Hindi film album released in the decade. Basic informat...
