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Leisure travel is more widespread and accessible than ever before, but the world faces the growing problem of its unintended consequences. The desire to explore the globe has led to an increase in tourism, with billions of individuals traveling to various destinations, fueling economic growth and infrastructure development. However, it has brought forth many challenges that demand our attention, including the unsustainable consumption of energy, environmental degradation, climate change, and the excessive cost of maintaining tourist hotspots. The high influx of visitors to many destinations has left more than just a negative imprint upon nature, it has also disrupted the daily lives and live...
Marketing in the emerging Islamic markets is a challenging business function since international companies must contend with unfamiliar customs, cultural differences, and legal challenges. This book provides marketers who want to reach this emerging and very lucrative consumer base with essential, research-based insights on these aspects and how to deal with them. This book redefines marketing practice and conduct and challenges conventional marketing wisdom by introducing a religious-based ethical framework to the practice of marketing. The framework opens a whole new array of marketing opportunities and describes the behavior of the consumer, community, and companies using a different approach than conventional marketing thought.
In the contemporary landscape, the significance of business tourism has surged, drawing substantial attention from researchers in the realms of social and management sciences. Defined as an individual's travel outside their local town for business opportunities, transactions, enjoyment, and learning, business tourism has undergone notable shifts, especially in the wake of the COVID-19 pandemic. The book titled Shifts in Knowledge Sharing and Creativity for Business Tourism emerges as a solution to unravel the positive and negative impacts of the pandemic on business traveling, specifically addressing changes in the frequency of business tourism and its effects on employee learning and knowle...
Against the backdrop of a world increasingly concerned with the health of the planet, the promotion of sustainable culinary tourism takes on heightened importance. It provides a unique opportunity to engage tourists and locals in a collaborative effort to preserve and celebrate the diverse gastronomic heritage of the world. Food has transcended its role as mere sustenance to become a universal language, effortlessly bridging national divides, linguistic complexities, and cultural distinctions. Promoting Sustainable Gastronomy Tourism and Community Development is an exploration of the dynamic relationship between gastronomy, tourism, and community growth. In a world where cultural intersectio...
In the ancient world, health seekers traversed vast distances to pursue well-being. Fast forward to the 21st century, and the concept of medical tourism has evolved into a global industry worth billions of dollars. The burgeoning demand for quality healthcare has pushed traditional boundaries, necessitating a more sophisticated and interconnected healthcare ecosystem. Integrating Artificial Intelligence (AI) into medical practices empowers individuals to actively manage their health while providing healthcare practitioners with invaluable insights for tailored patient care. Impact of AI and Robotics on the Medical Tourism Industry delves into the transformative impact of AI and robotics on this dynamic sector. It explores how AI can encourage and assist patients in their health plans while augmenting healthcare practitioners' capabilities to utilize specific patient data to offer unique guidance. It dissects real-world examples, such as Cleveland Clinic Abu Dhabi's integration of robotic surgery, showcasing how these technologies revolutionize traditional medical practices.