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Buying Into Change
2023 Hagley Prize for Best Book in Business History Buying into Change examines how the development of a mass consumer society under the dictatorship of General Francisco Franco (1939-1975) inserted Spain into transnational consumer networks and set the stage for Spain's transition to democracy during the late 1970s. This transition is broadly significant to both a Spanish public still struggling to redefine their society after Franco and to scholars who have long debated the origins of Spain's current democracy, yet many aspects of it remain largely unexamined. Buying into Change incorporates mass consumption into our understanding of Spain's democratic transition by tracing the spread and ...
International Dictionary of Marketing and Communication
This dictionary covers marketing communications in the broadest sense, including advertising, but also extending to public relations which concerns many organizations not involved in marketing and which have little to do with advertising. Entries have been gathered from around the world, and this dictionary will therefore be valuable to those operating in an international environ ment where different term~, or terms with different spellings, are used. There are also terms with different meanings, depending on their country of origin. For example, in the UK newspapers are called press media, while in the USA the term print media is more usual. In the UK, print usually applies to printed items...
New Serial Titles
A union list of serials commencing publication after Dec. 31, 1949.
Who's who in Spain
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Benn's Media
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