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PEMASARAN INFORMASI strategi meningkatkan nilai jual perpustakaan
Buku Pemasaran Informasi diterbitkan sebagai upaya memenuhi kebutuhan referensi bagi para mahasiswa, pustakawan, serta pengelola perpustakaan untuk membantu meningkatkan strategi nilai jual perpustakaan di mata masyarakat secara umum. Popularitas perpustakaan dari hari ke hari semakin meredup terlebih lagi sejak kehadiran internet yang lebih mempermudah banyak orang untuk menemukan informasi yang mereka butuhkan.
PERPUSTAKAAN BERKEMBANG Perkembangan Dalam Informasi Budaya dan Teknologi Perpustakaan, Kepustakawan dan Perannya - Jejak Pustaka
Buku Perpustakaan Berkembang diterbitkan sebagai upaya untuk memenuhi kebutuhan informasi bagi para pembaca untuk mengetahui dunia perpustakaan. Tujuannya untuk mengetahui pustakawan sebagai penyedia informasi, pengembangan keterampiilan pustakawan, perpustakaan dalam perannya melestarikan nilai budaya bangsa, perkembangan perpustakaan dan dampaknya bagi sosial budaya, dan peran perpustakaan dalam menciptakan budaya literasi.
PERPUSTAKAAN & EKONOMI KREATIF Era Baru Perpustakaan dalam Perannya Membantu Kesejahteraan Masyarakat - Jejak Pustaka
Memasuki era baru perpustakaan yang kini telah berubah perannya, menawarkan beragam layanan dan kompetensi pustakawan yang mempuni guna mendorong kreativitas dan pertumbungan ekonomi masyarakat. Sejumlah best practice perpustakaan telah mengubah pandangan masyarakat terhadap perpustakaan yang membuat semakin banyak masyarakat yang melibatkan diri dalam kegiatan-kegiatan yang diselenggarakan oleh perpustakaan.
Book Chapter : Kesiapan Perpustakaan dalam Memasuki Era Society 5.0
Perubahan terjadi di semua lini kehidupan sangat pesat. Hal ini dikarenakan memasuki era peradaban yang serba digital. Untuk menghadapi perubahan tersebut adaptasi menjadi hal yang diperlukan oleh berbagai instansi maupun organisasi memerlukan suatu catatan sejarah agar merangkum hal-hal perubahan yang terjadi. Perpustakaan memainkan peran penting dalam peradaban sebagai pintu gerbang pengetahuan dan budaya.
Motivating Public Employees
What motivates public employees to work hard? This Element systematically reviews answers from public administration research. The authors locate this research in a novel two-dimensional typology, which shows that public employees can be motivated for other- and self-interested reasons and extrinsic (motivated by outcomes) and intrinsic (motivated by work itself) reasons. Public administration research sheds significant light on extrinsic motivators: working hard to help society (public service motivation), one's organization (organizational commitment) and oneself (financial incentives). Future research should focus on hitherto understudied motivators: symbolic rewards and intrinsic motivators, such as enjoyable work tasks, warm glow, and relatedness with colleagues. Supplementary material for this Element is available online.
Encyclopedia of Arab Women Filmmakers
Arab women filmmakers: Who are they? What drives them? What are their experiences in a male-dominated profession? How do they function within the contexts - and constraints - of patriarchal societies? The answers are complex and sometimes surprising, as complex and surprising as the vastly different films these women direct. In this unprecedented book, Rebecca Hillauer assembles a comprehensive and penetrating look into the history of Arab women's filmmaking, as well as the political and social background of the countries - Egypt, Iraq, Lebanon, Syria, Algeria, among others - from which these artists emerged. In addition to the biographies, filmographies, and discussions of their most import...
Integrated Marketing Communications in Advertising and Promotion
The eighth edition of Shimp's market-leading INTEGRATED MARKETING COMMUNICATIONS IN ADVERTISING AND PROMOTION, International Edition fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text reflects new academic literature and practitioner developments in the field. Some reorganization along with comprehensive treatment on the fundamentals of advertising and promotion are the focus of the revision. Changes include earlier coverage of new brands (ch. 3), the latest in various forms of Internet advertising (ch. 13), a new chapter (18) on PR and word-of-mouth management, and expanded coverage environmental issues regarding global warming and sustainability in a newly-organized ethics chapter (21).
Co-creating Brands
An essential guide to contemporary marketing that demonstrates, via case studies, the move towards marketing techniques that better reflect consumer needs. Brand management and development has traditionally been regarded as the responsibility of the organization – they design, produce and sell the brand, before delivering it to customers. Yet this approach can be needlessly restrictive, as the connective power of the internet and the desire of consumers to focus on experiences has reshaped branding. In this digital age, development occurs beyond the limits of the organization so that, in many ways, brands are effectively co-created by consumers. Rather than lead, manage and control, contem...
Brand Meaning
This second edition of Brand Meaning lays out new territory for the understanding of how brands both acquire and provide meaning. The author draws on his experience with leading international companies to propose a compelling framework for the conscious and unconscious ways in which people connect with products and brands. Revised and updated, it contains contemporary as well as classic examples of brand meaning in practice from various countries, and expands on the theory, methods and applications of brand meaning. The book’s multidisciplinary approach and concise yet comprehensive content makes it an ideal supplemental reader for undergraduate, graduate, and MBA courses, as well as valuable reading for practitioners in the fields of marketing, advertising and consumer research. For more information, visit www.brandmeaning.com.
Foundations of Corporate Heritage
Heritage is increasingly recognised as a significant corporate concern, with corporate heritage brands and identities often forming an important part of a nation's patrimony. Foundations of Corporate Heritage explains the principles, processes, strategic significance – and challenges – of corporate heritage formation and management. This scholarly but accessible anthology includes seminal articles on the territory and also includes five new contributions with questions for study and reflection with students on executive/taught courses in mind. With contributions from the leading international experts in corporate heritage, this book examines the research foundations of the area and applications in practice. It will be important supplementary reading for students, practitioners and specialists in corporate marketing brand management and marketing communications, as well as tourism, hospitality and heritage studies.
