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Atlanta’s Olympic Resurgence: How the 1996 Games Revived a Struggling City
"The summer of 1996. In nineteen days, six million visitors jostled about in a southern city grappling with white flight, urban decay and the stifling legacy of Jim Crow. Six years earlier, a bold, audacious partnership of a strong mayor, enlightened business leaders and Atlanta's Black political leadership dared to bid on hosting the 1996 Olympic Games. Unexpectedly, the city won, an achievement that ignited a loose but robust coalition that worked collectively, if sometimes contentiously, to prepare the city and push it forward. This is a story of how once-struggling Atlanta leveraged the benefits of the Centennial Games to become a city of international prominence. This improbable rise from the ashes is told by three urban planning professionals who were at the center of the story."--Back cover.
The Olympic Games
This 2nd edition of a highly successful book (published in 2000) provides a comprehensive, critical analysis of the Olympic Games using a multi-disciplinary social science approach. This revised edition contains much new data relating to the Sydney 2000 Games and their aftermath; and preparations for Athens 2004 and Beijing 2008 Games. The book is broad-ranging and independent in its coverage, and includes the use of drugs, sex testing, accusations of power abuse among members of the IOC, the Games as a stage for political protest, media-related controversies, economic costs and benefits of the Games and historical conflicts between organizers and host communities.
Atlanta's Parks and Monuments
Since the city's beginnings after the War of 1812, Atlanta has had a tradition of building with a regard for becoming a world-class metropolis. Before being burned by Union general William T. Sherman in 1864, the city's appearance was described by noted European architect and urban planner Leon Krier as "looking like London in the 18th century." Atlanta was surrounded by estates and plantations, and many of the plantation builders were influenced by Greek and Roman architecture. The argument of slavery to the contrary, builders saw Greek temples as symbols of democracy and, as a result, embraced Greek and Roman revival architecture as the dominant national style. Great monuments followed in this tradition to the letter in the capital of the South.
Inside the Olympic Industry
Analysis from the perspective of those adversely affected by the social, economic, political, and environmental impacts of hosting an Olympic Games.
Black Enterprise
BLACK ENTERPRISE is the ultimate source for wealth creation for African American professionals, entrepreneurs and corporate executives. Every month, BLACK ENTERPRISE delivers timely, useful information on careers, small business and personal finance.
Circus Maximus
Beyond the headlines of the world's most beloved sporting events Brazil hosted the 2016 men's World Cup at a cost of $15 billion to $20 billion, building large, new stadiums in cities that have little use for them anymore. The projected cost of Tokyo's 2020 Summer Olympic Games is estimated to be as high as $30 billion, much of it coming from the public trough. In the updated and expanded edition of his bestselling book, Circus Maximus: The Economic Gamble Behind Hosting the Olympics and the World Cup, Andrew Zimbalist tackles the claim that cities chosen to host these high-profile sporting events experience an economic windfall. In this new edition he looks at upcoming summer and winter Olympic games, discusses the recent Women's World Cup, and the upcoming men's tournament in Qatar. Circus Maximus focuses on major cities, like London, Rio, and Barcelona, that have previously hosted these sporting events, to provide context for future host cities that will bear the weight of exploding expenses, corruption, and protests. Zimbalist offers a sobering and candid look at the Olympics and the World Cup from outside the echo chamber.
Olympic Dreams
What drives cities to pursue large-scale events like the Olympic games? Investigating local politics in three U.S. cities-Los Angeles, Atlanta, and Salt Lake City-as they vied for the role of Olympic host, this book provides a narrative of the evolving political economy of modern megaevents.
World Wide Web Marketing
Here it is! The bestselling guide to online marketing is now back in a new expanded edition. Popular speaker and author Jim Sterne updates all information, providing marketing and advertising professionals with the ultimate how-to guide to succeed in today's hyper-competitive online world. Taking the same practical and detailed approach that has made his book an industry classic, Sterne shows how to apply classic marketing strategies to the latest technologies and explores the Web's impact on the way we do business. Readers will find expert guidance on how to take advantage of hot new technologies and Web marketing tools that have emerged since the Second Edition was published, including: Interactivity Affiliate marketing Using B2B technology to sell through resellers Wireless marketing eMetrics, or how to measure online marketing strategies Data mining techniques
Television in the Olympics
This book explores the Olympics as a communications event. In particular, it investigates the role of television in shaping the Games into a global media event. It deals with crucial issues related to media technology.
