You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
The book provides a holistic and practical approach to lean management throughout the business value chain. The lean management framework and tools demonstrate the optimal design and use of methods, tools and principles for companies and organisations. The author describes comprehensively how lean management enables companies to concentrate on value-adding activities and processes to achieve a long-term, sustainable competitive advantage. A wealth of best practices, industry examples and case studies are used to reveal the diversity and opportunities of lean management methodologies, methods and principles. Moreover, the book shows how lean management principles are ultimately applied in industries like automotive, healthcare, education and services industries.
The increasing interconnection and the unlimited exchange of data and information has led to a maximized transparency of globally offered and sold products and services. The desires, needs and wants of the consumer are the critical issues today in creating new or offering existing products and services. This book outlines successful marketing and sales strategies with a clear focus on practical relevance. It provides a systematic overview and description of selling, pricing and negotiation concepts which enable the reader to apply the best-case scenario in their company. Tools such as the marketing mix or marketing strategies are well explained for practical application in industry. The book also integrates elements of change, lean and innovation management as drivers for performance excellence. Featuring industry case studies, this book is a practical guide for marketing professionals, academics and policy makers to enable enterprises to achieve long-term competitive advantages through best-in-class marketing, sales and pricing activities.
This book provides an in-depth account of military operations against drug gangs and organizations in two of the biggest countries in Latin America: Brazil and Mexico. Recent studies on drug wars have detailed case studies on the war on drugs but do not focus on the role of the army in such policies. Publications that do drive attention to the military in such situations are usually from human rights organizations or the press and are therefore not scholarly works. There are therefore no recent academic books dealing with the role of the military in the fight against drugs in Latin America. This book aims to fill this gap. It also offers an empirical and theoretical examination of the issue of the role of the military (rather than the police) on national soil—the army being generally devoted to interventions abroad, and the police, to law enforcement on the national ground. The book is also the first work to look at high-level negotiations between military and civilian elites that define the conditions for the use of force during military operations. It provides a theoretically informed understanding of contemporary security politics in Brazil and Mexico.
This book explores total revenue management (TRM), an emerging concept in revenue management that incorporates existing principles and tools of revenue management across all profit streams. It is a professional's guide to using TRM in an optimal and innovative manner to gain competitive advantage. Readers will gain comprehensive insights into the strategies, tools and principles of TRM including existing and emerging revenue streams across the value chain. The author offers a transparent and holistic explanation of pricing strategies, segmentation methods and distribution principles which enable implementation of TRM in organizations.
First multi-year cumulation covers six years: 1965-70.
This edited volume moves beyond the traditional examination of the treaty ports of China and Japan as places of cultural interaction. It moves ‘beyond the Bund’, presenting instead the history of material culture, the everyday life of the residents of the treaty ports beyond the symbology of Shanghai's waterfront. Bringing for the first time together scholars of China and Japan, museum curators, legal, economic and architectural historians, it studies the treaty ports not only as sites of cultural exchange, but also as sites of social contestation, accommodation and mobility, covering topics as varied as day to day life itself, such as family, property and law, health and welfare, travel, visual culture and memory. The call of this volume is to peel the multiple layers of the encounter between East and West in the treaty ports of China and Japan.
This book analyses the development of German territorial states in the nineteenth century through the prism of five Mittelstaaten: Bavaria, Saxony, Hanover, Württemberg, and Baden. It asks how a state becomes a place, and argues that it involves a contested and multi-faceted process, one of slow and uneven progress. The study approaches this question from a new and crucial angle, that of spatiality and public mobility. The issues covered range from the geography of state apparatus, the aesthetics of German cartography and the trajectories of public movement. Challenging the belief that territorial delimitation is primarily a matter of policy and diplomacy, this book reveals that political territories are constructed through daily practices and imagination.
None