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Perilaku Konsumen
Karya berjudul "Perilaku Konsumen" ini memberikan sajian analisis mendalam berkaitan dengan perilaku konsumen dalam membeli dan menggunakan produk atau jasa. Melalui berbagai teori dan pendekatan, buku ini menjelaskan bagaimana sikap, persepsi, motivasi, serta faktor sosial dan budaya membentuk perilaku konsumen. Penulis juga membahas implikasi perilaku konsumen dalam strategi pemasaran, dengan menyoroti pentingnya memahami kebutuhan dan keinginan konsumen untuk menciptakan produk yang relevan dan menarik. Buku ini dirancang untuk memberikan pemahaman yang komprehensif tentang perilaku konsumen, dengan studi kasus, contoh nyata, dan aplikasi praktis dalam dunia bisnis. Dengan demikian, buku ini menjadi referensi penting bagi mahasiswa, akademisi, dan praktisi di bidang pemasaran, manajemen, dan bisnis yang ingin mengembangkan strategi pemasaran yang efektif dan berbasis data. Melalui pemahaman yang lebih baik tentang perilaku konsumen, pembaca dapat mengoptimalkan keputusan bisnis dan mencapai kesuksesan dalam pasar yang semakin kompetitif.
Interdisciplinary Research in Technology and Management
IRTM 2023 We live in an inter-connected world. In the era of Industry 5.0, technology is getting embedded more and more in the way ‘we learn, live, work and play’. This progression is accelerating at a pace never seen before. Inter disciplinary and collaborative research across disciplines within the Technology domain and Management domain, and across the Technology — Management interface is opening up exciting new possibilities for solving problems whose solutions are beyond the scope of a single discipline, domain or practice, and helping to create a brave, new world. We are living in an incredible time of change. Our effort to hold such an interdisciplinary conference, in the virtua...
Leadership for Organizations
The need to develop better business leaders has never been greater. Leadership for Organizations provides a brief overview of leadership at the individual, team, and organizational levels. Authors David A. Waldman and Charles O’Reilly expertly cover the foundational leadership approaches with a special emphasis on contemporary issues as well as visionary and strategic leadership. Video cases from the Stanford Leadership in Focus video collection are available exclusively in the interactive eBook on VitalSource or RedShelf.
MR. ROBOT: Red Wheelbarrow
The only tie-in book for USA’s award-winning series MR. ROBOT, Elliot’s journal—Red Wheelbarrow—is written by show creator Sam Esmail and show writer Courtney Looney. Before and during the events of season two, Elliot recorded his most private thoughts in this journal—and now you can hold this piece of the series in your hands. Experience Elliot’s battles to gain control of his life and his struggles to survive increasingly dangerous circumstances, in a brand-new story rendered in his own words. The notebook also holds seven removable artifacts—a ripped-out page, a newspaper clipping, a mysterious envelope, and more—along with sketches throughout the book. You’ll discover t...
The Mechanisms of Job Stress and Strain
Good,No Highlights,No Markup,all pages are intact, Slight Shelfwear,may have the corners slightly dented, may have slight color changes/slightly damaged spine.
The Coaches' Handbook
This comprehensive practitioner guide provides an accessible evidenced based approach aimed at those new to coaching and who may be undertaking coach training for a certificate in coaching or professional credentials or accreditation with the AC, ICF, EMCC, CMI or ILM. The book will also be useful for those who want to enhance their coaching skills. The Coaches Handbook is edited by Jonathan Passmore, an internationally respected expert and executive coach, with chapters from leading coaching practitioners from across the world. The book is divided into seven sections. Section one examines the nature of coaching, its boundaries, the business case for coaching and how organisations can build ...
Interpersonal Communication Book
Updated in its 13th edition, Joseph Devito's The Interpersonal Communication Book provides a highly interactive presentation of the theory, research, and skills of interpersonal communication with integrated discussions of diversity, ethics, workplace issues, face-to-face and computer-mediated communication and a new focus on the concept of choice in communication. This thirteenth edition presents a comprehensive view of the theory and research in interpersonal communication and, at the same time, guides readers to improve a wide range of interpersonal skills. The text emphasizes how to choose among those skills and make effective communication choices in a variety of personal, social, and workplace relationships
Employee Loyalty
This book aims to provide a deeper understanding of the concept and negative outcomes of employee loyalty, considering employees in organizations and OB theory, and comparing employee experiences across both European and East Asian cultures. Through an international analysis of employee loyalty within the service industry, the author highlights the importance of this highly relevant but often overlooked topic to addressing practical issues such as conflict solution, employee retention, service mentality, and work effort. Building on a clear definition and evaluation of the concept of employee loyalty, this book explores meaningful theoretical and practical implications of employee views of the organization, working group, and supervisor.
