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Pitch Invasion
Unlacing the story of how sport became so full of money � Today, sport is big business, and Adidas and Puma are two of the biggest global brands, paying stars, clubs and competitions to wear their label, dominating everywhere from football pitches to magazine pages. This is the incredible story of how the rivalry between two brothers turned sport into an industry. Pitch Invasion also tells the tales of some of the greatest sportsmen of all time, revealing the Pele pact, Boris Becker�s unfortunate contribution to the demise of Puma, and just how Adidas helped Mohammed Ali win his biggest fight. Reaching right up to today�s world of multibillion-dollar corporations, looking at how the arrival of Nike affected the pitch and the significance of Adidas�s recent takeover of Reebok, this is an incredible sporting drama of competition, greed, bribery, passion and shoes.
Sneaker Wars
The fascinating story of the enemy brothers behind Adidas and Puma, whose rivalry shaped the modern sports business Adidas and Puma are two of the biggest global brands in sports, paying stars, clubs, and competitions to show off their labels in stadiums and across magazine pages. In Sneaker Wars, journalist Barbara Smit reveals the dramatic, character-driven story of these two power-houses. Started in their mother's laundry room in Germany, Adi and Rudi Dassler's shoe business was an instant success, their spikes worn by Jesse Owens in the Berlin Olympics. But a vicious feud soon pulled them apart: by the end of World War II, the brothers split the company, dividing their family and hometown. Adidas and Puma revolutionized the world of sport, their rivalry introducing behind-the-scenes deals and multimillion-dollar contracts. From Pelé to Joe Namath, Walt Frazier to Boris Becker, Muhammad Ali to David Beckham, they all contribute to the roller-coaster rise, near collapse, and revival of the two brands. A page-turning narrative, Sneaker Wars is a riveting blend of family drama, business, sports, and history.
The Heineken Story
Heineken is known all around the world, but few of the drinkers who eagerly watch the foam rise in their glass have heard of the business ploys, marketing tricks and extraordinary characters that transformed the Dutch family business into a global brand. Taking us on a journey from a small brewery in Amsterdam in 1864 to the present day, The Heineken Story tells the remarkable and sometimes controversial true story of one of the world's largest brewing companies, and of Alfred 'Freddy' Heineken, the singular business man who secured its position. From spectacular takeovers and inspired marketing campaigns, to a kidnapping that brought in the largest ransom ever paid for an individual, this is a gripping account of the battle for the international beer market. Barbara Smit has experience writing on family drama, marketing and consumer culture, and in The Heineken Story she has put together a narrative that is meticulously researched, and fizzing with competition, personalities and betrayal.
Theory and Practice in EFL Teacher Education
This volume addresses the complex issues surrounding language teacher education, especially in EFL, and the development of professionalism in this field. By applying such concepts as Shulman's "pedagogical content knowledge", the development of teachers' knowledge base is investigated in a variety of settings, thus underpinning the contextual nature of teacher learning. The vital role of critical reflection at all stages of teacher development is shown to be an integral part of language teachers' knowledge constructions in areas such as pedagogical grammar, assessment and testing. The contributions shed light also on the perception and development of teacher expertise. This volume sets out to bridge the gap between theory and practice, and in so doing shows that these constructs are far from monolithic. Rather, both theory and practice are created and developed dynamically in close interrelation.
I love my World
A guide for parents, outdoor educators, play rangers, forest school leaders and teachers, 'I Love My World' is full of practical ideas which can be used to rekindle the naturally playful spirit and develop a deep connection with nature from an early age.
Loves Me, Loves Me Not
This well-researched and accessible book explores the experience of unrequited love in light of the biblical witness to God's love for humanity.
The Revolution That Wasn’t
This surprising study of online political mobilization shows that money and organizational sophistication influence politics online as much as off, and casts doubt on the democratizing power of digital activism. The internet has been hailed as a leveling force that is reshaping activism. From the Arab Spring and Occupy Wall Street to Black Lives Matter and #MeToo, digital activism seemed cheap, fast, and open to all. Now this celebratory narrative finds itself competing with an increasingly sinister story as platforms like Facebook and Twitter—once the darlings of digital democracy—are on the defensive for their role in promoting fake news. While hashtag activism captures headlines, cons...
"Made in Germany,"
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Upgrading Informal Settlements in South Africa
More than 1.2 million households in South Africa live in informal settlements, without access to adequate shelter, services or secure tenure. There has been a gradual shift to upgrading these informal settlements in recent years, and there have been some innovative experiments. Upgrading Informal Settlements in South Africa: a partnership-based approach examines the successes and challenges of informal settlement upgrading initiatives in South Africa and contextualises these experiences within global debates about informal settlement upgrading and urban transformation. The book discusses: · The South African informal settlement upgrading agenda from local, national and international perspec...
Barbara Cartlidge and Electrum Gallery
Traces the history of Electrum Gallery, a pre-eminent platform devoted to art jewellery and a major creative force, as well as the life of Barbara Cartlidge - artist, gallery director, curator and author.
