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The Rise and Fall of Mass Marketing (RLE Marketing)
This book provides new insights into the changes in interpretation of marketing and the evolution of marketing strategies during the twentieth century. The focus is on the development of mass marketing in the United States and the way in which more flexible and adaptable forms of marketing have increasingly been taking over. This highly international volume draws contributors from the USA, Europe and Japan, and from a variety of academic disciplines, including marketing, economics and business history. Chapters provide detailed analysis of the marketing of a range of products including cars, washing machines, food retailing, Scotch whisky, computers, financial services and wheat.
Women and the Victorian Occult
Increasingly, contemporary scholarship reveals the strong connection between Victorian women and the world of the nineteenth-century supernatural. Women were intrinsically bound to the occult and the esoteric from mediums who materialised spirits to the epiphanic experiences of the New Woman, from theosophy to telepathy. This volume addresses the various ways in which Victorian women expressed themselves and were constructed by the occult through a broad range of texts. By examining the roles of women as automatic writing mediums, spiritualists, authors, editors, theosophists, socialists and how they interpreted the occult in their life and work, the contributors in this edition return to se...
Transformative Beauty
Why did British industrial cities build art museums? By exploring the histories of the municipal art museums in Birmingham, Liverpool, and Manchester, Transformative Beauty examines the underlying logic of the Victorian art museum movement. These museums attempted to create a space free from the moral and physical ugliness of industrial capitalism. Deeply engaged with the social criticism of John Ruskin, reformers created a new, prominent urban institution, a domesticated public space that not only aimed to provide refuge from the corrosive effects of industrial society but also provided a remarkably unified secular alternative to traditional religion. Woodson-Boulton raises provocative questions about the meaning and use of art in relation to artistic practice, urban development, social justice, education, and class. In today's context of global austerity and shrinking government support of public cultural institutions, this book is a timely consideration of arts policy and purposes in modern society.
Ageing Labour Forces
Philip Taylor has produced an important and excellent edited collection on a topic of immediate and ongoing relevance. . . The case studies presented in this collection are highly accessible and rich in detail, and provide comprehensive and interesting analyses of ageing labour forces. The book challenges myths and oft-accepted statements made by policy-makers and other commentators about population ageing, older workers position in the labour market and in workplaces, and social supports for this segment of the labour force. In addition, the volume demonstrates the strength of the case study methodology in helping us to better understand social structures and relations. Of particular value ...
Art Deco and Modernist Carpets
"In 1927, the critic Rene Chavance identified carpet production as the most successful of the decorative arts in achieving 'the more visionary aims of the times'. Susan Day's book, a work of original scholarship accompanied throughout by illustrations both of the carpets themselves and of contemporary interiors, demonstrates that these Art Deco carpets have lost none of their decorative power. A significant number of the carpets are shown precisely as they were meant to be seen, within the rooms for which they were made." "The fruits of the remarkable Art Deco efflorescence throughout Europe form the first part of the book. In the second, the focus turns to the reaction against the artistes-...
Museums and Communities
Contributors to this volume examine and illustrate struggles and collaborations among museums, festivals, tourism, and historic preservation projects and the communities they represent and serve. Essays include the role of museums in civil society, the history of African-American collections, and experiments with museum-community dialogue about the design of a multicultural society.
Cemeteries of Unicoi Country
This labor of love began as one of the first major projects of the newly-formed Unicoi County Historical Society in the early 1970s. By 1973, about 35 cemeteries, all in the northern part of the county, had been copied. Fifteen years went by, and then, in the winter of 1987–1988, a new committee was formed and the project was begun again. The committee found that in 1960, 15 cemeteries, mostly in the southern part of the county, had been copied, adding up to a total of 50 cemeteries that had been recorded. Final copying began in April 1988 and was completed a little over a year later. The total of 166 copied included an update of the 50 cemeteries done earlier.
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