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In this groundbreaking book Phil Barden reveals what decision science explains about people’s purchase behaviour, and specifically demonstrates its value to marketing. He shares the latest research on the motivations behind consumers’ choices and what happens in the human brain as buyers make their decisions. He deciphers the ‘secret codes’ of products, services and brands to explain why people buy them. And finally he shows how to apply this knowledge in day to day marketing to great effect by dramatically improving key factors such as relevance, differentiation and credibility. Shows how the latest insights from the fields of Behavioural Economics, psychology and neuro-economics ex...
A FUNNY & HEARTWARMING INFERTILITY LOVE STORY Mike really wants to become a dad but when he discovers his little soldiers are firing blanks it blows his whole world apart. MY LITTLE SOLDIERS is a bittersweet romantic comedy about one man, his dysfunctional sperm and the real meaning of love. As he journeys through the heart wrenching world of IVF, Mike's relationship with his feisty girlfriend Nyla, and his friendships with his fertile mates and his family are pushed to the limit. But through the pain Mike is able to see the funny side of assisted conception, and eventually learns what is really important in life. My Little Soldiers is an IVF romcom from an exciting new talent that throws the spotlight on one of the last great taboos - the secretive world of male infertility. "Heartwarming and hilarious" Daily Mail "With a punchy witty writing style and snappy dialogue this is the most honest insight into men since Tony Parsons." The Times
Eveline has only ever sought one thing: avenge her father. So when she's hired by the Huntsman, she's thrust into a dark quest.
Barden's Foe is pure fantasy. The story is set in the land of Barden, a fictitious world inhabited by magical beings and creatures of myth and legend.When Aramok, a warrior from the Koutan Jungle, meets with a legendary creature called a Phouton, they travel to the enemy-occupied city of Ersk, bent on revenge. In the city, they chance upon an elf, sent by his kindred to evaluate the power of the enemy.Pye the elf senses a power in the warrior that far transcends the urge for revenge. They agree to work toward the common goal of saving the land of Barden from the sinister hands of Merismos the Destroyer.The companions are captured by a platoon of Zark and are imprisoned in the Dungeons of Merismos. They escape Ersk, but Pye is seriously injured, so they seek shelter in the Erskian swamps before they can head to safety in Elfendom.Aramok and Pye seek others to join them in a supreme battle against Merismos. Will they be successful against Barden's Foe? This powerful adventure is a spirited page turner.
An inspiring yet practical guide for transforming limitations into opportunities A Beautiful Constraint: How to Transform Your Limitations Into Advantages And Why It's Everyone's Business Now is a book about everyday, practical inventiveness, designed for the constrained times in which we live. It describes how to take the kinds of issues that all of us face today—lack of time, money, resources, attention, know-how—and see in them the opportunity for transformation of oneself and one's organization's fortunes. The ideas in the book are based on the authors' extensive work as business consultants, and are brought to life in 35 personal interviews from such varied sources as Nike, IKEA, Un...
Acute and chronic pain places a huge burden on our society. Approximately 10% of the population in Western countries report suffering from chronic pain, and both chronic and acute pain are responsible for high absenteeism in the workplace. It is therefore crucial that we have effective ways of treating pain. Unfortunately though, we have no objective measures of pain - no blood tests, no urine dipsticks. We have to rely on what the patient tells us. So how then do we know what are and what are not effective pain treatments? It is here that the principles of evidence-based medicine have been of great value - helping us to understand the most effective forms of pain treatment. Bandolier's Little Book of Pain is a unique portable guide to evidence-based pain treatments. For each possible treatment, the book provides the evidence supporting the efficacy of the treatment, along with a clinical bottom line, for those requiring immediate information. Written by world leaders in the field of evidenced-based pain treatments, the book will be indispensable for the multi-disciplinary professionals managing acute and chronic pain in primary and secondary care.
BLACK ENTERPRISE is the ultimate source for wealth creation for African American professionals, entrepreneurs and corporate executives. Every month, BLACK ENTERPRISE delivers timely, useful information on careers, small business and personal finance.
While previous scholarship on African Americans and the media has largely focused on issues such as stereotypes and program content, Struggles for Equal Voice reveals how African Americans have utilized access to cable television production and viewership as a significant step toward achieving empowerment during the post–Civil Rights and Black Power era. In this pioneering study of two metropolitan districts—Boston and Detroit—Yuya Kiuchi paints a rich and fascinating historical account of African Americans working with municipal offices, local politicians, cable service providers, and other interested parties to realize fair African American representation and media ownership. Their success provides a useful lesson of community organizing, image production, education, and grassroots political action that remains relevant and applicable even today.
This invaluable book, based on the many years of teaching experience of both authors, introduces the reader to the basic ideas in differential topology. Among the topics covered are smooth manifolds and maps, the structure of the tangent bundle and its associates, the calculation of real cohomology groups using differential forms (de Rham theory), and applications such as the Poincaré-Hopf theorem relating the Euler number of a manifold and the index of a vector field. Each chapter contains exercises of varying difficulty for which solutions are provided. Special features include examples drawn from geometric manifolds in dimension 3 and Brieskorn varieties in dimensions 5 and 7, as well as detailed calculations for the cohomology groups of spheres and tori.
In this immensely captivating and imaginative novel, perfectly set at the intersection of fact and fiction, Dan Barden superimposes the story of John Wayne on the story of the Bardens, a family very much like his own. Frank Barden, Wayne's contractor, is an Irish Catholic from New York who has come to California in pursuit of the American dream. His wife, Lillian, becomes disappointed in the reality of the dream, and questions her faith in men like Frank and John Wayne. In fictionalized episodes ranging from Wayne's first love at sixteen to his deathbed conversion to Catholicism, this novel offers a surprisingly intimate vision of John Wayne and tells the poignant story of a family struggling to stay intact.