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Marketing Straight to the Heart
An intriguing look at the entire marketing process, in which readers learn how to build emotion into every phase of the marketing plan - from product development to positioning to packaging to advertising. The text introduces the author's successful technique, called share-of-heart marketing.
The MD Anderson Surgical Oncology Manual
Now with additional review content and a larger page size, The MD Anderson Surgical Oncology Manual, Seventh Edition, focuses on multidisciplinary, cooperative management approaches to issues confronting today’s surgical oncologist. Lead editor Dr. Barry W. Feig is joined by recently graduated surgical oncology fellows Michael G. White, Cameron E. Gaskill, Anai N. Kothari, and Sandra R. DiBrito to bring you comprehensive yet concise information on the complete range of oncologic considerations needed to effectively understand cancer and all aspects of its treatment.
The M.D. Anderson Surgical Oncology Handbook
Written by current and former surgical oncology fellows of the world-renowned M.D. Anderson Cancer Center, this portable handbook is a practical guide to established surgical oncology principles for each organ system. This new Fourth Edition features extensive updates including new chapters on reconstructive surgery in the cancer patient. Concise chapters illustrated with algorithms and line drawings outline the essential elements of diagnosis, staging, and clinical management of solid tumors treated in surgical practice. The authors emphasize multidisciplinary treatment planning, including therapy sequencing and biologic therapies.
The M.D. Anderson Surgical Oncology Handbook
Written by current and former surgical oncology fellows of the world-renowned M.D. Anderson Cancer Center, this portable handbook is a practical guide to established surgical oncology principles for each organ system. Maximize your surgical oncology skills with comprehensive coverage, multidisciplinary perspectives, proven therapeutic strategies, useful algorithms, and recommended readings. Concise chapters illustrated with algorithms and line drawings outlining the essential elements of diagnosis, staging, and clinical management of solid tumors treated in surgical practice.
Winning Marketing Strategies
This comprehensive guide helps you avoid wasteful trial-and-error decision-making and eliminate mistakes by giving you fast access to proven-successful marketing techniques that cover every aspect of the marketing cycle-from market research to product development to pricing to advertising to analyzing sales results and jump-starting fading product lines.
The M.d. Anderson Surgical Oncology Handbook for Pda
The Third Edition of The M.D. Anderson Surgical Oncology Handbook is now available in PDA format for instant access at the point of care. Prepared by current and former surgical oncology fellows of the world-renowned M.D. Anderson Cancer Center, this handheld reference is a practical guide to established surgical oncology principles for each organ system. Easy-to-navigate entries with algorithms and line drawings outline the essentials of diagnosis, staging, and clinical management of solid tumors treated in surgical practice. The authors emphasize multidisciplinary treatment planning, including therapy sequencing and biologic therapies. Platform: Palm OS, Windows CE, and Pocket PC handheld devices
The MD Anderson Surgical Oncology Handbook
"The sixth edition of the MD Anderson Surgical Oncology Handbook focuses on multidisciplinary, cooperative approaches to issues confronting the surgical oncologist. Organized by disease and in full color for the first time, this volume is comprehensive yet concise, and takes into account all of the oncologic issues you need to consider in order to fully understand each disease and its relevant treatments. Written by current and former MD Anderson surgical oncology fellows. Each disease- or system-specific chapter covers epidemiology, pathology, staging, diagnosis, clinical presentation, surgical treatment and targeted therapies, and more. Includes a new chapter on peritoneal malignancies and...
Hot Button Marketing: Push the Emotional Buttons That Get People to Buy.
Consumers buy products for two reasons: the rational reason and the real reason. While your customers may say they want your products because of its features and benefits, their decision to buy is based on emotions, not intellect. This newly revised edition of the best selling Hot Button Marketing shows you how to identify and push the hot buttons that will prompt consumers to purchase your product over a competitor's even if it's a parity product. Filled with tips and insights that can be applied at every stage of marketing from product development to one-to-one selling, this newly revised edition shows you how to hit the sixteen hot buttons and get your product sold. It is the forerunner of one of the hottest trends in marketing today --Neuromarketing. Neuromarketing helps marketers discover "buy buttons" that are hard wired into a persons head.
Handbook of Advanced Cancer Care
This accessible, authoritative handbook covers the range of problems carers encounter looking after cancer patients at the end of life.
Gastrointestinal Cancer
- This clinical guidebook allows for quick, authoritative access to the latest and best multimodality therapies - Includes AJCC staging of gastrointestinal malignancies - Each chapter ends with an up-to-date list of suggested readings and 'key practice points' making it a usefuly at-a-glance reference - Text includes 80 illustrations
