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Global Marketing Management System (Second Edition)
This is the second edition of the Global Marketing Management System (GMMS). The GMMS approach (GMMS book + GMMSO4 software) provides a rigorous theoretical base and a comprehensive, systematic and integrative planning process designed to guide students and managers alike through the decision-making process of a company seeking global market opportunities.The book aims to provide a structure, platform, tools and a systematic step-by-step process designed to support the creation of a strategic and applied oriented methodology to global business planning and strategy formulation. It introduces the GMMS process as a demonstration of a successful application of using web-based tools in teaching international business. The book also facilitates the ability of students to enhance their understanding of decision making in international management and bridge the gap between theory and practice.
Business America
Includes articles on international business opportunities.
National Union Catalog
Includes entries for maps and atlases.
The Palgrave Handbook of Experiential Learning in International Business
The Handbook of Experiential Learning In International Business is a one-stop source for international managers, business educators and trainers who seek to either select and use an existing experiential learning project, or develop new projects and exercises of this kind.
The Balance Sheet
None
International Business
Rigorously updated textbook that balances business theory and business practice. Includes new cases studies and up-to-date examples.
Annual Report
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