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Basics Interior Architecture 01: Form and Structure
The subject of interior architecture currently lacks a detailed and educationally focussed text. The new Basics Interior Architecture series will fill this gap, and expand students knowledge of interior design/interior architecture and give an insight into some of the principles and methods of professional interior architects. The first book in the Basics Interior Architecture series, Form & Structure will propose a method of analysis, understanding and exploitation of the existing building that can be used to realise the design of a new insertion.
Flagship Marketing
Flagships are the physical apogee of consumerism, places where brand experiences are most defined and interactions with consumers are highly refined. This book marks the first comprehensive study of the concept of the flagship, bringing together a range of scholarly insights from the field, covering issues such as consumerism, areas of consumption and experimental marketing theory and practise. The ways in which flagship projects communicate brand values, both externally and internally, form an important part of this book, and provide new perspectives on late twentieth century commercial and cultural policy and practice. Kent and Brown offer a truly interdisciplinary approach to the concept,...
Physicochemical and Environmental Plant Physiology
Physicochemical and Environmental Plant Physiology, Fourth Edition, is the updated version of an established and successful reference for plant scientists. The author has taken into consideration extensive reviews performed by colleagues and students who have touted this book as the ultimate reference for research and learning.The original structure and philosophy of the book continue in this new edition, providing a genuine synthesis of modern physicochemical and physiological thinking, while entirely updating the detailed content. This version contains more than 40% new coverage; five brand new equations and four new tables, with updates to 24 equations and six tables; and 30 new figures h...
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