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This dictionary covers marketing communications in the broadest sense, including advertising, but also extending to public relations which concerns many organizations not involved in marketing and which have little to do with advertising. Entries have been gathered from around the world, and this dictionary will therefore be valuable to those operating in an international environ ment where different term~, or terms with different spellings, are used. There are also terms with different meanings, depending on their country of origin. For example, in the UK newspapers are called press media, while in the USA the term print media is more usual. In the UK, print usually applies to printed items...
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Channel Surfing in the Sea of Happiness is an iconoclastic romp through the end of the twentieth century. The misfit characters in this funny and poignant collection of stories find themselves adrift in an increasingly absurdist world — a world they must reinvent for themselves in order to find hope. How much of our identity is forged by direct experience, and how much is shaped by our constant exposure to a barrage of images and ideas imposed on us from elsewhere? From a story about a precocious teenage boy coming out in high school in the 1970s, to a series of tales about two queer con artists and their ridiculous get-rich-quick schemes, to a yarn about a famous transgender sex worker’s efforts to rally her community against redneck homophobes, to an account of a lesbian puppeteer’s AIDS activism in the 1980s, to a story about a sister coming to terms with her brother’s death from AIDS, the collection explores how the human heart stays afloat in a society entertaining, informing, and networking itself to death.
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