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Public Relations Research
This volume is a major contribution to the trans-national debate on public relations research and communication management. It presents dominant concepts and findings from the scientific community in Germany in English language. At the same time, the compilation contains a selection of the most influential and relevant approaches from European and international researchers. Editors and contributors are renowned academics from all over the world. This books honours Guenter Bentele, one of the international spearheads of public relations research, and gives academics, students and communication managers a focussed insight into the field.
The Mesh
A simple, powerful idea that's reinventing the way smart, adaptive companies do business. Most businesses follow the same basic formula: create a product or service, sell it, and collect money. What Lisa Gansky calls "Mesh" businesses throw this model out the window. Instead, these companies use social media, wireless networks, and data crunched from every available source to provide people with goods and services at the exact moment they need them, without the burden and expense of owning them outright. The Mesh gives companies a better understanding of what customers really want. Already, hundreds of successful Mesh companies are redefining how we interact with the people, goods, and servi...
Service Business Development
Over the last decade, capital goods manufacturers have added services to products as a way of responding to eroding margins and the loss of strategic differentiation. Based on over twelve years of research, this book provides a thorough overview of the strategies available for value creation through service business development.
Open Services Innovation
The father of "open innovation" is back with his most significant book yet. Henry Chesbrough’s acclaimed book Open Innovation described a new paradigm for management in the 21st century. Open Services Innovation offers a new approach that demonstrates how open innovation combined with a services approach to business is an effective and powerful way to grow and compete in our increasingly services-driven economy. Chesbrough shows how companies in any industry can make the critical shift from product- to service-centric thinking, from closed to open innovation where co-creating with customers enables sustainable business models that drive continuous value creation for customers. He maps out ...
The Myth of the Ethical Consumer Hardback with DVD
A no-holds-barred examination of 'ethical' consumerism.
Sharing Economy at the Base of the Pyramid
This book explores how the sharing economy models present opportunities and also pose challenges in achieving sustainable development at the base of the pyramid. Through a 3S Framework (sharing, socialization, and social intermediation) and Reformative-Transformative classification, this book demonstrates how sharing economy models offer the potential for more inclusive and sustainable development. The book includes case studies on sharing economy models that offer products and services for free or at prices more affordable than traditional options, while also finding ways toward economic sustainability and inclusive growth. This book identifies how local resources, community social capit...
East Asian Low-Carbon Community
This book presents new vision of regional de-carbonization with concrete scheme design and substantial quantitative demonstration from original interdisciplinary studies. It provides new horizon for not only climate change, environmental conservation but also for international cooperation and peace in East Asia. The chapters introduce diverse low carbon society principles from local to global level with best practices integrating technology evolution and social innovation. While the book is designated for academics and the ultimate goal is to facilitate international climate regime making and environmental cooperation, local government and international organizations (United Nations, World Bank, and others) officers, researchers, international NGO/NPOs, consultants, students (particularly those studying environmental policy studies or international relationships), as well as reporters will find this book useful in broadening their understanding of low-carbon development in East Asia.
The Relationship of External Debt and Growth
By using a simple open macroeconomic model and focusing on the external balance of a developing economy with structural rigidities, this paper derives an empirically testable condition to show when foreign borrowing can act as a "factor of growth" and when as a "burden on growth." The condition is then applied to the case of the Sudan to investigate whether or not its foreign borrowings during the 1975-84 period benefitted economic growth, and to highlight some of the chief economic factors responsible for the outcome.
