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You Should Test That
Learn how to convert website visitors into customers Part science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necessary to help you fine-tune images, headlines, navigation, colors, buttons, and every other element, creating a website that encourages visitors to take the action you seek. This book guides you through creating an optimization strategy that supports your business goals, using appropriate analytics tools, generating quality testing ideas, running online experiments, and making the adjustments that work. Conversion optimization is part science and part art; this guide provides step-by-step guidance t...
The Best Revenge
"It's good to be ambitious. Only remember, the nearer you get to the front of the line, the more people with knives can see your back." That's Louie Riller giving advice to his son, Ben, who happens to be the most successful producer on Broadway. Louie Riller himself happens to be long dead. "Joan of Arc heard voices," Ben Riller's secretary tells him. "Why shouldn't you?" But Ben isn't just hearing voices; he's having a running argument with the late Louie about life, love, and Ben's newest production, The Best Revenge, a play that has already gobbled up too much of other people's money and is in danger of closing before it opens. When, on Louie's advice, Ben visits his father's master shyl...
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Stolen Identity
"Joseph's life has been seriously compromised when he awakens one morning to find that he has no identity ... but thank heaven for Louis, his grandpa who offers him financial stability while he helps him find the perp who stole his identity."--Page 4 of cover.
My Darling Lemon Thyme
Vegetarian, gluten-free meals, small bites, and sweets to feed the whole family Think eating real food and pleasing all the palates in a busy family with young kids is impossible? My Darling Lemon Thyme's Emma Galloway inspires you to think again. Now available for the first time in the US, popular special diets blogger Emma Galloway's family cookbook, My Darling Lemon Thyme, is a collection of 100 recipes that reflect the philosophy that natural, whole food should be flavorsome, fun, and easy to prepare. Beyond just recipes, we savor Emma's stories about life with a young, energetic family too. Meant for anyone who loves great food that is also good for you, these delightfully fresh recipes...
