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The former editor of Mashable and cofounder of DominateFund examines the psychological phenomena that captivate our attention—and how we can leverage them to draw and retain attention for our ideas, work, companies, and more. Whether you’re an artist or a salesperson, a teacher or an engineer, a marketer or a parent—putting the spotlight on your ideas, insights, projects and products requires a deep understanding of the science of attention. In Captivology, award-winning journalist and entrepreneur Ben Parr explains how and why the mind pays attention to some events or people—and not others—and presents seven captivation triggers—techniques guaranteed to help you capture and reta...
The brilliantly fast and funny romantic comedy from NUMBER ONE BESTSELLING AUTHOR Sophie Kinsella. "I let out a huge, embarrassing honk of laughter on the tube reading Wedding Night. And then, two stops later, I did it again. This is why Sophie Kinsella is beloved by millions." JOJO MOYES It's all gone wrong with the man Lottie thought was Mr Right. Then out of the blue she gets a call from her first love. She decides it must be Fate, and rushes off to marry him and rekindle their sizzling Greek island romance. Lottie's older sister can't believe she's doing something so crazy. No more Ms Nice Sister, she's stopping this marriage. Right away! And she'll go to any lengths to do so... ***** EVERYBODY LOVES SOPHIE KINSELLA: ***** 'I couldn’t put it down.' LOUISE PENTLAND (SprinkleofGlitter) 'I almost cried with laughter' DAILY MAIL 'Life doesn't get much better than a new Sophie Kinsella novel' RED 'Hilarious . . . you'll laugh and gasp on every page' JENNY COLGAN
In a disintegrating and lawless near-future, a young man journeys north to a mysterious island owned by one of the world’s wealthiest men—and finds an entire new civilization waiting for him. Ben is a painter from the crowded, turbulent city. For six months his fiancée, Cara, has been working on the remote island of Sanctuary Rock, the private estate of millionaire philanthropist Sir John Pemberley. Now she has decided to break off their engagement and stay there for good. Ben travels to the island to try and win Cara back. After an arduous journey, he finds himself compelled to stay. But as Ben begins to traverse Pemberley’s kingdom, he begins to uncover the truth of the apparently perfect society the enigmatic Sir John is building. Is Sanctuary Rock truly a second Eden, as he claims—or a previously undiscovered level of hell?
Editor Lauri S. Friedman has compiled fascinating essays that discuss social networking. Recognizing the intimate relationship between subject and reader, this book weaves together different points of view to make complex issues less intimidating and more accessible. Readers will learn about social networking's effect on young people, safety issues, cyberterrorism, and the future of online social networking.
This is a supplement to the author's Encyclopedia of Television Shows, 1925-2010. It covers 1,612 series broadcast between January 1, 2011, and December 31, 2016. Major networks--ABC, CBS, the CW, Fox and NBC--are covered along with many cable channels, such as AMC, Disney, Nickelodeon, Bravo, Lifetime, Discovery, TNT, Comedy Central and History Channel. Alphabetical entries provide storylines, casts, networks and running dates. A performer index is included.
Communicator-in-Chief: How Barack Obama Used New Media Technology to Win the White House examines the fascinating and precedent-setting role new media technologies and the Internet played in the 2008 presidential campaign that allowed for the historic election of the nation's first African American president. It was the first presidential campaign in which the Internet, the electorate, and political campaign strategies for the White House successfully converged to propel a candidate to the highest elected office in the nation. The contributors to this volume masterfully demonstrate how the Internet is to President Barack Obama what television was to President John Kennedy, thus making Obama a truly twenty-first century communicator and politician. Furthermore, Communicator-in-Chief argues that Obama's 2008 campaign strategies established a model that all future campaigns must follow to achieve any measure of success. The Barack Obama campaign team astutely discovered how to communicate and motivate not only the general electorate but also the technology-addicted Millennial Generation - a generational voting block that will be a juggernaut in future elections.
Focusing on the Iranian presidential elections of 2009 and ensuing demonstrations in major cities across Iran and world, Media, Power, and Politics in the Digital Age provides a balanced discussion of the role and impact of modern communication technologies, particularly the novel utilization of 'small digital media' vis-^-vis the elections and global media coverage. Written in a non-technical, easy to read, and accessible manner, the volume will appeal to scholars, students, policy makers and print professionals alike. To provide a global overview of media coverage and diverse perspectives on the controversial 2009 presidential election, this book consists of 24 original essays, covering issues from global media coverage to new media-social networking, from the ideological-political dimensions to the cultural facets of the elections. Organized in a cohesive manner, the writing styles and presentation remain varied and richly informative.
American Motorcyclist magazine, the official journal of the American Motorcyclist Associaton, tells the stories of the people who make motorcycling the sport that it is. It's available monthly to AMA members. Become a part of the largest, most diverse and most enthusiastic group of riders in the country by visiting our website or calling 800-AMA-JOIN.
Just as pilots and doctors improve by studying crash reports and postmortems, experience designers can improve by learning how customer experience failures cause products to fail in the marketplace. Rather than proselytizing a particular approach to design, Why We Fail holistically explores what teams actually built, why the products failed, and how we can learn from the past to avoid failure ourselves.