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From venture capitalist Ben Wiener comes a rollicking debut novel that artfully blends business strategy with murder mystery, and keeps you guessing to the very end. Addie Morita, a frustrated young crime researcher, finally gets her big career break when a serial killer targets her successful former classmates from an elite San Francisco Bay Area college. Addie must match wits with both the taunting killer and the intimidating Special Agent assigned to the case, racing to decipher key clues buried in a famous startup strategy book -- before it's too late. Murder at First Principles is the debut Startup Fiction novel by successful venture capitalist Ben Wiener. Written as a murder mystery, t...
The study investigates how language is used to construct, reconstruct and deconstruct gender in opinion articles in Nigerian newspapers. Drawing on tools and techniques of analysis from critical discourse analysis, corpus linguistics, systemic functional grammar and cognitive linguistics, the author analyses the many complex and subtle ways in which gender is conceptualized and represented in the newspapers. He shows how the use of some linguistic features and discursive practices contributes to the (re)construction of certain gender identities, roles and power relations between men and women in society. The book contributes to research on language and gender from a non-western perspective.
A complete step-by-step guide, Secrets of Singing provides everything needed to gain technical and musical vocal mastery. Some of the highlights include: basic principles of singing, mastery of the upper voice, achieving the power of an open throat, and phrasing and diction on a professional level. The package contains two CDs (one for high voice and one for low voice) and an almost 400-page information-packed book.
Weyauwega is anything but a sleepy little town. At one time, it was on the leading edge of the Wild West. As early as 1843, settlement at Gills Landing on the Wolf River led to the beginning of Weyauwega. The friendly Menominee tribe made settlement easier. Rugged individuals like William Gumaer, Louis Bostedo, Jacob Weed, and Lorenzo and Joseph Post broke ground for a gristmill, sawmills, stores, and streets. The Civil War took the best men away from Weyauwega, many of whom are featured in a recently uncovered pre-Civil War Masonic photograph album. By the 1880s, Main Street stores were being filled with Eastern goods, women were dressed in the latest styles, such as big floppy hats, and William Bauer was making highly prized furniture. It is hard to imagine that it was the edge of civilization when looking through the photographs for this book.
In Casting for Big Ideas, Andrew Jaffe, industry veteran and Director of the Clio Awards, details important lessons on the management and growth of advertising agencies. He shows how the forty-year-old agency business model is breaking down because the work is becoming marginalized, as clients cut back ad budgets and hire outside marketing services and strategy firms. If agencies are to survive, Jaffe says, they must become idea-focused again and, instead of just making ads, master the art of devising the kind of non-advertising-type promotions that more quickly move a brand into the culture. Based on his long experience in the advertising industry, Jaffe offers practical advice and importan...
Includes some separate vols. for special sessions.