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Evolution That Anyone Can Understand
The function of scientific research is promoting the understanding of the world around us. In theory, anyway, the more we learn, the more potential we have of making our lives better. Thus, we have seen research in electronics provide us with computers, research in chemistry provide us with all manner of synthetics, and research in agriculture provide us with more food. Periodically, scientific research uncovers something that makes some of us uncomfortable. The discovery of the link between smoking and lung cancer and heart disease was not received well by the tobacco industry, and the link between global climate change and fossil fuel use has not been well received by the petroleum industry, to cite just two examples. Usually the response of those whose world has been disrupted by science is denial, often followed by attack on or ridicule of the science that has challenged them. In the long term, however, science usually turns out to be correct.
Built from Scratch
One of the greatest entrepreneurial success stories of the past twenty years When a friend told Bernie Marcus and Arthur Blank that “you’ve just been hit in the ass by a golden horseshoe,” they thought he was crazy. After all, both had just been fired. What the friend, Ken Langone, meant was that they now had the opportunity to create the kind of wide-open warehouse store that would help spark a consumer revolution through low prices, excellent customer service, and wide availability of products. Built from Scratch is the story of how two incredibly determined and creative people—and their associates—built a business from nothing to 761 stores and $30 billion in sales in a mere twenty years. Built from Scratch tells many colorful stories associated with The Home Depot’s founding and meteoric rise; shows that a company can be a tough, growth-oriented competitor and still maintain a high sense of responsibility to the community; and provides great lessons useful to people in any business, from start-ups to the Fortune 500.
Stem Cell Therapy: A Rising Tide: How Stem Cells Are Disrupting Medicine and Transforming Lives
Stem cells are the repair cells of your body. When there aren't enough of them, or they aren't working properly, chronic diseases can manifest and persist. From industry leaders, sport stars, and Hollywood icons to thousands of everyday, ordinary people, stem cell therapy has helped when standard medicine failed. Many of them had lost hope. These are their stories. Neil H Riordan, author of MSC: Clinical Evidence Leading Medicine's Next Frontier, the definitive textbook on clinical stem cell therapy, brings you an easy-to-read book about how and why stem cells work, and why they're the wave of the future.
Malaria
Describes the disease malaria, including history, cause, treatment breakthroughs, vaccines, and the impact of global climate change on outbreak patterns.
The Creativity Code
“A brilliant travel guide to the coming world of AI.” —Jeanette Winterson What does it mean to be creative? Can creativity be trained? Is it uniquely human, or could AI be considered creative? Mathematical genius and exuberant polymath Marcus du Sautoy plunges us into the world of artificial intelligence and algorithmic learning in this essential guide to the future of creativity. He considers the role of pattern and imitation in the creative process and sets out to investigate the programs and programmers—from Deep Mind and the Flow Machine to Botnik and WHIM—who are seeking to rival or surpass human innovation in gaming, music, art, and language. A thrilling tour of the landscape...
Tropical Forests
The first text in a series of single topic ecology books, Tropic Forests is an ideal text or supplement for introductory biology, ecology, and environmental science courses. It provides students with an accurate, easy to read, and easy to understand account of this important environmental topic that is often overlooked or glossed over in general texts. It's narrative style and clear illustrations and diagrams engage students, and paint a clear picture of the important concepts presented throughout the text.
The American Hebrew
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The Drama of Celebrity
Why do so many people care so much about celebrities? Who decides who gets to be a star? What are the privileges and pleasures of fandom? Do celebrities ever deserve the outsized attention they receive? In this fascinating and deeply researched book, Sharon Marcus challenges everything you thought you knew about our obsession with fame. Icons are not merely famous for being famous; the media alone cannot make or break stars; fans are not simply passive dupes. Instead, journalists, the public, and celebrities themselves all compete, passionately and expertly, to shape the stories we tell about celebrities and fans. The result: a high-stakes drama as endless as it is unpredictable. Drawing on ...
The Creation of Inequality
Flannery and Marcus demonstrate that the rise of inequality was not simply the result of population increase, food surplus, or the accumulation of valuables but resulted from conscious manipulation of the unique social logic that lies at the core of every human group. Reversing the social logic can reverse inequality, they argue, without violence.
