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Bernard Pras
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Bernard Pras : exposition, Musée du Touquet-Paris-Plage, du 2 décembre 2017 au 20 mai 2018
A magician who reveals his turn, here is how Bernard Pras defines himself. Playing with perspective and multiplying the points of view, the visual artist, born in 1952, reinterprets both the masterpieces of the past and the icons modernists of the pop era with everyday objects: children's toys, pieces of plastic, scraps of fabric, pencils, buttons, bottles ... Bernard Pras forces a meeting between high and low culture with He is an irony, humor and ingenuity, embodying the consumerist era in which he grew up, influenced by his childhood years spent in the grocery store of his two grandmothers, surrounded by objects and various goods is Louis XIV figured in toilet paper, or David Bowie in plastic toys, installations of Bernard Pras reinvent the past and reconstruct the present. Housing both figuration and abstraction, his work deconstructs art and the world for the put in perspective.
Bernard Pras
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Bernard Pras
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Handbook of Qualitative Research Methods in Marketing
A rare and much needed compilation of some thought-provoking papers in the area of qualitative research in marketing, this book is a must have for anyone pursuing the discipline of marketing research, scholars intent on the pursuit of qualitative inquiry as well as practising professionals looking for innovative approaches to research. Global Business Review Belk has compiled an exhaustive collection of contributions from scholars and practitioners throughout North America and Europe. . . . This extremely informative volume spans the full array of qualitative research areas. . . . Highly recommended. S.D. Clark, Choice The Handbook of Qualitative Research Methods in Marketing offers both bas...
From UXD to LivXD
Living eXperience Design – the design of life experiences – is an extension of user experience design (UXD). The context comprises usage and practice in real contexts in which spatial, urban, social, temporal, historical and legal dimensions are considered. Reflecting upon LivXD is to examine the whole experience of a target audience in a variety of situations – and not only in those involving digital technology. This book begins with the definition of LivXD and its associated epistemology, and proceeds to detail field experiments in certain privileged areas: the relation to creation and works, mediation and adult education.
A Complaint Is a Gift
A customer complaint is the most valuable source of feedback you can receive to improve your business. This new and improved second edition guides you through responding to complaints, taking advantage of when complaints become personal, and how you, too, can complain constructively and effectively. The first edition of A Complaint Is a Gift introduced the revolutionary notion that customer complaints are not annoyances to be dodged, denied, or buried but are instead valuable pieces of feedback—in fact, they're your best bargain in market research. Customer complaints can give businesses a wake-up call when they're not achieving their fundamental purpose: meeting customer needs. Complaints...
Foundations of Marketing Theory
Shelby Hunt's revision of "Foundations of Marketing Theory" continues the tradition of the previous three by providing a clear framework for advancing marketing thought and research.
