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Entrepreneurial Essence in Family Businesses
This monograph seeks to identify the mechanism that successfully guides the continuity of the family business through generations. Different perspectives have been used through years: from the identification of the entrepreneurial characteristics to the succession model implemented, and to the educational path for the next generations of entrepreneurs. In this context, the book focuses the attention on the link between different generations of entrepreneurs. In particular, it presents and analyzes the evolutive circle of the family business among generations. This approach permits a holistic view of the intergenerational entrepreneurship within the entrepreneurial families and their business...
Family Business: Building a sustainable future
This work commemorates the twenty-fifth anniversary of the founding of the Italian Association of Family Enterprises (AIDAF). It does not adopt a retrospective perspective, nor is it a historical account. It is an essay about the future, taking the form of a dialogue between family businesses and the Italian academic community, combining scholarly rigor with pragmatism. It provides tangible points of reflection aimed at constructing and subsequently preserving the continuity and sustainability of the family-enterprise system. The dialogue is composed of twenty-five letters and their corresponding responses, organized into five sections: family, ownership, youth, business, and sustainability....
Global Marketing Strategies for the Promotion of Luxury Goods
Vast markets for high-symbolic-value goods serve as an expansive worldwide arena where luxury brands and products compete for consumer attention. As global luxury markets have grown and continue to grow, uncovering successful methods for maintaining brand image and consumer desire is critical to the success of high-end brands. Global Marketing Strategies for the Promotion of Luxury Goods explores the latest promotional trends, business models, and challenges within the luxury goods market. Focusing on strategies for achieving competitive advantage, new market development, as well as the role of the media in luxury brand building, this timely reference publication is designed for use by business professionals, researchers, and graduate-level students.
Developing Successful Global Strategies for Marketing Luxury Brands
In recent times, the advent of new technologies, the concerns about sustainability, and the new tastes of the youngest generations of luxury consumers have affected the traditional dynamics of the luxury goods markets. These emerging issues have caused significant changes in the marketing of luxury goods. Sustainable development is not a new practice in the luxury market but is of increasing importance. The real challenge is for luxury companies to overcome the residual corporate social responsibility perspective to embrace a real integration of environmental, ethical, and social concerns into the corporate strategy. Integrated output and sustainable processes, the introduction of non-financ...
The Oxford Handbook of Luxury Business
This innovative volume brings together contributions from leading experts in the study of luxury to present the full range of perspectives on luxury business, from a variety of social science approaches. Topics include conceptual foundations and the evolution of the luxury industry; the production of luxury goods; luxury branding and marketing; distributing luxury; globalization and markets; and issues of morality, inequality, and environmental sustainability. The Oxford Handbook of Luxury Business is a necessary resource for all students and researchers of the field as well as for forward-thinking industry professionals.
Customer Satisfaction and Sustainability Initiatives in the Fourth Industrial Revolution
A well-planned marketing orientation strategy that keeps customers informed is the first step to building a long-term relationship with customers and providing them with appropriate incentives. The difficulty with providing a winning strategy in a highly competitive market, however, stems from responding to the specific needs of the customers. Customer Satisfaction and Sustainability Initiatives in the Fourth Industrial Revolution is an essential reference source that links together three highly relevant topics in the business of modern economy—innovation, customer satisfaction, and sustainability—and analyzes their synergies. Featuring research on topics such as e-business, global business, and sustainable innovation, this book is ideally designed for business consultants, managers, customer service representatives, entrepreneurs, academicians, researchers, and students seeking coverage on directing sustainable companies.
Family business: costruire un futuro sostenibile
Quest’opera celebra il quarto di secolo dalla fondazione dell’Associazione Italiana delle Azienda Familiari (AIDAF). Non ha uno sguardo retrospettivo né è un racconto del passato. È un saggio sul futuro che prende forma di dialogo fra aziende familiari e accademia italiana per esplorare il mondo del family business, combinando rigore con pragmatismo. Spunti concreti di riflessione per costruire prima e preservare poi continuità e sostenibilità del sistema famiglia-azienda. Il dialogo si compone di venticinque lettere e relative risposte, raggruppate in cinque sezioni: famiglia, proprietà, giovani, impresa e sostenibilità. Da una parte, gli imprenditori associati a AIDAF formulano ...
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Death and Ritual in Renaissance Florence
In what ways did the rituals associated with death in Renaissance Florence serve as an indicator of how Florentine society saw itself? In Death and Ritual in Renaissance Florence, Sharon Strocchia shows how these death rites - especially civic funerals - reflected Florence's quick rise to commercial wealth in the fourteenth century and steady progression toward displays of princely power in the fifteenth and sixteenth centuries. Strocchia begins by examining the basic components of civic funerary rites and their symbolic meaning. Taking an interdisciplinary approach, she then traces the changes and continuities of these rites throughout the Renaissance. She shows how the rise of funeral pomp...
