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Walking Shadows
Walking Shadows focuses on the American fantastic and the American grotesque, attempting in this manner for the first time to establish an overview of and a theoretical approach to two literary modes that have often been regarded as essential to an understanding of the American cultural canon. The central importance of these two literary forms has been pointed out earlier by important theorists such as Stanley Cavell, David Reynolds, and William Van O’Connor. A number of literary works, from the beginning of the nineteenth to the end of the twentieth centuries, are taken up in order to illustrate the inherent links or family resemblances between the two modes, with special reference to the...
Fundamentals of Business-to-Business Marketing
This textbook gives a comprehensive overview of the key principles of business marketing. The reader will be introduced into methods and theories in order to understand business markets and marketing better. Not only are the principles of business marketing addressed, but also deep knowledge of organizational buying and market research on business markets. The book sets the stage for developing marketing programs for business markets in their different facets.
Key Account Management in Business-to-Business Markets
Stefan Wengler provides a well founded answer to the question of the economic value and shows the need for the implementation of key account management. He presents a comprehensive, but easy-to-handle decision-making model that supports the decision on the most efficient key account management organization for individual companies. In addition, he gives a comprehensive overview on the key account management conception and its controlling tools.
Business Project Management and Marketing
Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project cooperation. Adopting a cross-sector perspective, it examines both traditional manufacturing industries and business-to-business services. All contributions are presented in an accessible style, making the book well-suited as both a managerial textbook and valuable practical guide.
Customer Processes in Business-to-Business Service Transactions
Janine Frauendorf analyzes how customer processes can be used to optimize the overall service process. Her focus is on the service blueprint: Originally a tool for the design and optimization of the service operator’s internal process, it is now extended taking into account the customer process aspect. She presents significant implications for services research and helpful suggestions for business practice.
Betrayal
Important and insightful essays provide a penetrating assessment of Christian responses in the Nazi era.
Flexibility in Buyer-Seller Relationships
Ellen Roemer analyzes the flexibility trade-off in buyer-seller relationships. She investigates how relationships should be managed when there is behavioral and environmental uncertainty.
The Complete Guide to Mutts
A unique, one-stop handbook for mixed breed dog owners Known for their individuality, mutts have become the most popular dogs in the United States! Now, The Complete Guide to Mutts addresses all the special needs of owning a mixed breed, providing comprehensive, reliable information in one authoritative resource on everything from health and training to behavior issues-something you won't find in other books. Written by Margaret Bonham, a dog writer who has tremendous firsthand experience with mixed breeds, the book covers such important topics as beyond-the-basics obedience training, holistic therapies, and common problems in older dogs, as well as mutt-specific information on routine healt...
Strategic Shifts between Business Types
Katrin Mühlfeld analyzes motivations and conditions for strategic changes of market offerings which can be interpreted as shifts between different business types. Transaction cost economics provide the main theoretical foundations while additional reference is made to Austrian economics and research on power-dependence relations.
