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Imagineering: Innovation in the Experience Economy
To survive in today’s complex economies, it is imperative for companies to understand their consumers in terms of how and why they like to use their products. Distinction based on quality no longer provides competitive advantage. Imagineers use design methods to create meaningful experiences that connect consumers to brands, employees to companies and consumers to consumers. This book explains the background of the need for experiences and then focusses on how to design them. Bringing theory into practice for students of tourism marketing, event planning and business, it provides a window into the creative world of Imagineering.
Handbook on Managing Nature-Based Tourism Destinations Amid Climate Change
This Handbook offers a comprehensive guide to sustainable practices in nature-based tourism (NBT), focusing on the critical need to combat climate-related challenges. Multidisciplinary in scope, it highlights innovative governance models, community engagement, and transdisciplinary collaboration for sustainable NBT management, as well as adaptive strategies for NBT to thrive in changing climates.
Plant Nutrition — from Genetic Engineering to Field Practice
Plant Nutrition - From Genetic Engineering to Field Practice, the 12th International Colloquium on Plant Nutrition, is the latest in a series which began in 1954. Early meetings were mainly concerned with the practical problems of soil fertility, with soil assessment, fertilizer requirements and methods of analysis. As the colloquia have progressed, the emphasis has slowly changed. The practical problems are still important, but there is increasing emphasis on plant physiology, plant biochemistry, membrane biochemistry, and even on the chemistry of genes which control the proteins which transfer nutrient ions to the inside of cells. The meetings therefore provide a valuable opportunity for e...
Deep Healing and Transformation
This is a text book used in training programs around the world. It describes a methodical way of working that transcends ordinary psychotherapy while retaining a professional attitude. It avoids artificial hypnotic inductions and psychic interventions, but ties in directly with the experiences of the client.The style is down-to-earth, to-the-point, practical and fearless.
Marketing
Do you want to know how a quintessentially British brand expands into the Chinese market, how organizations incorporate social media into their communication campaigns, or how a department store can channel its business online? What can you learn from these practices and how could it influence your career, whether in marketing or not? Marketing, 4th edition, will provide the skills vital to successfully engaging with marketing across all areas of society, from dealing with skeptical consumers, moving a business online, and deciding which pricing strategy to adopt, through to the ethical implications of marketing to children, and being aware of how to use social networking sites to a business...
Economics of Sustainable Energy in Agriculture
This book contains up-to-date studies on the economics of sustainable energy in agriculture. The studies focus on energy efficiency improvement and the use of biomass. Specific attention is paid to the economic aspects of land use and the competition for land, both for food production and dedicated energy crops. The book will be of special interest to economists, agronomists, energy experts, and politicians that deal with energy issues in agriculture, both in developing and industrialised countries. The book is relevant for those who are interested in the topic of global warming and carbon sequestration, and the transition towards carbon-free energy resources.
The World of Sugar
Traversing 2,500 years of global history, Ulbe Bosma shows how sugar, once a luxury reserved for Eastern emperors, stoked a mania in the West, transforming diets and ecosystems, destroying and creating cultures, and shaping the history of bondage and freedom. A major source of calories only since 1900, sugar has suddenly revolutionized our world.
Fertilisation Strategies for Improving Nutrient Utilisation in Field-grown Potatoes and Vegetables
Deteriorating water quality in Europe led to the introduction of the EU Water Framework Directive, one of the most comprehensive EU directives formulated to date. The Directive replaces the previous fragmentary collection of directives and management strategies for water and facilitates integrated policy. An overarching perspective on Europe's water resources will lead the way to the ultimate goal: to create and maintain good water status and sustainable water use. This overarching perspective permeates the new water administrations, which are based on catchment area. The countries of Europe have been divided into water districts, each managed by a separate water authority. The role of the w...
The Literary World
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Adventist Review
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