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Bertelsmann
This book analyzes one of the largest media conglomerates worldwide, the Bertelsmann Corporation. Analyzing its history, its corporate divisions and international business relations, the book focuses on the dominant role of Bertelsmann in international media – and media services – in Europe, the U.S., Latin America, and China. Addressing a broad readership interested in issues of media ownership, journalism and policy work, this book shows how issues of media ownership and corporate power are closely connected to issues of beyond media, namely politics, consulting, services and financial transactions. The book also draws parallels to other major media conglomerates and their attempts to influence communication infrastructures and policies on national and international levels, helping readers to understand the broader structural relations and power mechanisms at play in the global media market. The book will be of interest primarily to scholars in the fields of global media studies, international communication studies, and the critical political economy of media and communication.
Das Medienhaus
Bertelsmann, einer der größten und am besten vernetzten internationalen Konzerne in Privatbesitz, hat in den letzten Jahren und Jahrzehnten die Medienkonzentration gewaltig vorangetrieben und ist heute eines der weltweit führenden Medienunternehmen. Vom christlichen Kleinverlag im Umfeld einer radikalprotestantischen Erweckungsbewegung im 19. Jahrhundert über den 'NS-Musterbetrieb' (Heinrich Mohn) in der Zeit des Nationalsozialismus, die Reorganisation des Hauses nach 1945, von den Buch- und Medienclubs, den Zeitschriftenverlagen, bis hin zur Musikvermarktung und der Film-, Fernseh- und Hörfunkunternehmungen liest sich seine Geschichte wie eine beinahe ununterbrochene Erfolgsstory. Übe...
Employer Branding - Personalmarketing mit Zukunft: Aufbau einer Arbeitgebermarke zur Kompensation des Fach- und Fhrungskr„ftemangels
Schon seit geraumer Zeit ist festzustellen, dass die Suche nach geeigneten und hochqualifizierten Mitarbeitern immer schwieriger wird. Besonders in unserer heutigen Zeit, in der aufgrund des soziodemographischen Wandels der Fach- und Fhrungskr„ftemangel immer gr”áer wird, mssen die Unternehmen mehr denn je darum k„mpfen, die geeigneten Mitarbeiter zu finden. Die Zeiten, in denen eine einfache Stellenanzeige reichte, um die idealen Bewerber herauszufiltern, sind zumindest im Bereich der Fach- und Fhrungskr„fte vorbei. Aus diesem Grund ist es mittlerweile sehr wichtig, sich als Arbeitgeber stark von den Mitbewerbern zu differenzieren, um im sogenannten ?War for Talents? bestehen...
Media Management
“Digitalization significantly changes the media. To cope with this change and to exploit new market opportunities is a major challenge for media corporations. Bernd Wirtz provides a valuable guideline for this new world, combining theory, facts, and practice.” Dr. Hubert Burda, German publisher and Managing Corporate Partner of Hubert Burda Media Holding KG “The media business is subject to substantial change while differences between distinctive media areas are fading away. This is due to technical innovation in areas like transmittance of content, bearer of content and recording devices but also due to new formats, trends and constant change of consumer behavior.” The textbook “M...
Last Folio
Last Folio features stunning photographs taken by Yuri Dojc of once-vibrant Jewish communities throughout Slovakia. Dojc's photographic journey began in an abandoned school in Bardejov where time had stood still since the day in 1942 when its students were taken to concentration camps. The books were still there, along with student essays marked with corrections and school reports—all disintegrating on dusty shelves. Dojc's eloquent photographs treat the decaying books as survivors, the last witnesses to what had been a thriving culture. Last Folio also includes portraits of aging Slovak Holocaust survivors and images of the poignant ruins of schools, synagogues, mikvahs, and cemeteries. With texts by Lucia Faltin, Katya Krausova, David G. Marwell, and Azar Nafisi, Last Folio presents a stirring tribute to a vanished culture.
Theorie der Unternehmung
Der Band stellt unterschiedliche Themenbereiche vor: die Gestaltung von Anreizverträgen, das Wissens- und Personalmanagement, Information und Wettbewerb, Governance-Strukturen und Unternehmensnetzwerke. Methodisch werden neben spiel- und vertragstheoretischen Beiträgen auch experimentelle und empirische Studien präsentiert. Schwerpunkte bilden Organisation und Motivation.
Virtuelle Unternehmen
Wie unsere Wirtschaft in Zukunft strukturiert sein wird, wissen wir angesichts rascher Veränderungen im globalen Maßstab nicht. Zu den Entwicklungslinien, die eine hohe Eintrittswahrscheinlichkeit aufweisen, zählt das Konzept des Virtuellen Unternehmens, der Virtuellen Organisation, der Virtuellen Netzwerke.
Towards a Global Polity
While one world government is not on the cards, the globalisation of political life has progressed significantly over the last decades. This volume starts out from the idea of the world as one interconnected political system.
Communications Policy in Transition
A collection of research reports on policy issues involving telecommunications, particularly the Internet. Until the 1980s, it was presumed that technical change in most communications services could easily be monitored from centralized state and federal agencies. This presumption was long outdated prior to the commercialization of the Internet. With the Internet, the long-forecast convergence of voice, video, and text bits became a reality. Legislation, capped by the Telecommunications Act of 1996, created new quasi-standards such as "fair" and "reasonable" for the FCC and courts to apply, leading to nonstop litigation and occasional gridlock. This book addresses some of the many telecommunications areas on which public policy makers, corporate strategists, and social activists must reach agreement. Topics include the regulation of access, Internet architecture in a commercial era, communications infrastructure development, the Digital Divide, and information policy issues such as intellectual property and the retransmission of TV programming via the Internet.
