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Marketing with Social Media
Get up to speed quickly on using social media to promote your library. This basic guide will get you ready to set up your account and explore such tools as Facebook, wikis, YouTube, Pinterest Google+, Foursquare, blogging platforms, QR codes, and Twitter. After an introductory survey of the tools, chapters cover maintaining accounts, coordinating with colleagues, planning for sustainablility, best practices, evaluation with built-in analytics, and references for additional information.
The Librarian's Introduction to Programming Languages
The Librarian’s Introduction to Programming Languages presents case studies and practical applications for using the top programming languages in library and information settings. While there are books and Web sites devoted to teaching programming, there are few works that address multiple programming languages or address the specific reasons why programming is a critical area of learning for library and information science professionals. There are many books on programming languages but no recent items directly written for librarians that span a variety of programs. Many practicing librarians see programming as something for IT people or beyond their capabilities. This book will help thes...
Makerspace and Collaborative Technologies
This book explores how patrons are using innovative technologies utilizing real-life case studies from a variety of academic institutions. Discover which technologies they are using, how they are using them, and the purposes of use. Authors include best practices on designing space, marketing the technology, and collaborating to enhance the use.
Implementing Virtual Reference Services
Social web technologies present an often confusing array of options for answering user reference questions. Applying 20 years’ experience as a reference librarian working through the development of virtual reference and the integration of new tools and technologies into the industry, Thomsett-Scott lays out how libraries are using vendor...
The Twelfth Off-Campus Library Services Conference Proceedings
An essential tool for digital services for every campus library The Twelfth Off-Campus Library Services Proceedings is a selection of superb presentations from the twelfth annual conference on library services held in Savannah, Georgia in April 2006. Respected experts tackle the latest issues in library services, distance learning, and administration, focusing on theory, best practices, and practical digital applications using the most current research available at the time of the conference. Case studies provide a clear view of the challenges present in various types of campus libraries, and practical strategies are offered to more fully utilize electronic resources in the future. This comp...
The Relevant Library
At a time when libraries are no longer the leading proprietors of information, many library professionals find themselves rethinking their purpose. In this collection of new essays, contributors share their experiences and ideas for keeping libraries integral to changing communities. Innovative approaches and best practices are discussed for strategic planning, packaging, branding and marketing, funding issues, physical spaces, collection needs and trends, partnerships, programming and services, professional education, and staffing.
Makerspace and Collaborative Technologies
So, what are library patrons doing with makerspaces and other innovative technology? This book explores how patrons are using innovative technologies utilizing real-life case studies from a variety of academic institutions. Authors were selected based on the technology provided and their expertise in establishing and marketing this technology. Readers will discover: which pieces of technology get the most use if patrons tend to use the tech for class assignments or leisure activities the importance of working with faculty to increase use unusual collaboration opportunities examples of libraries nimbly expanding their spaces to include tech students need unique ways patrons employ the technol...
The Survival Kit For Libraries (A Marketing Approach)
The Survival Kit For Libraries (A Marketing Approach) The present book deals with the study and application of Marketing Management in Library and Information Centers in ICT envi-ronment. There is no contradiction now a days in accepting the fact that the application of Marketing Management Principles, Methods and Techniques for the promotion of LIS Products and Services is not only imperative but also extremely important to the survival of library and information centres. The book fulfils some objectives by providing a detail explanation of the vital elements of marketing of library products and services. The book covers chapters like fundamentals of marketing of library products and servic...
Integrating Pop Culture into the Academic Library
From Library Journal: "A comprehensive book, providing information on the rationale for connecting pop culture to library services and offering a range of projects to get students into the library." Integrating Pop Culture into the Academic Library explores how popular culture is used in academic libraries for collections, instruction, and programming. This book describes the foundational basis for using popular culture and discusses how it ignites conversations between librarians and students, making not only the information relatable, but the library staff, as well. The use of popular culture in the library setting acknowledges the importance of students’ interests and how these interest...
Beyond Banned Books
This resource from Pekoll, Assistant Director of the American Library Association's Office for Intellectual Freedom (OIF), uses specific case studies to offer practical guidance on safeguarding intellectual freedom related to library displays, programming, and other librarian-created content.
