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Development and Future of Drones
  • Language: en
  • Pages: 115

Development and Future of Drones

This edition gives a basic idea of how drones work. Basic mathematics, flight dynamics, protocols, technologies etc. are introduced in this content to design/ develop drones from scratch. Book is written with real time results of our project (Drones and their strategies).

The New Advertising
  • Language: en
  • Pages: 845

The New Advertising

The era of "big data" has revolutionized many industries—including advertising. This is a valuable resource that supplies current, authoritative, and inspiring information about—and examples of—current and forward-looking theories and practices in advertising. The New Advertising: Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era supplies a breadth of information on the theories and practices of new advertising, from its origins nearly a quarter of a century ago, through its evolution, to current uses with an eye to the future. Unlike most other books that focus on one niche topic, this two-volume set investigates the overall discipline of advertising in...