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Big Ideas for Curious Minds
Introduces twenty-five of history's leading figures in philosophy, including Buddha, Aristotle, René Descartes, and Friedrich Nietzsche, and how their philosophical ideas continue to matter in today's world.
The Big Idea Book
Ideas are like buses, you wait forever and then 500 come along atonce. The Big Idea Book is 500 novel, ingenious anddownright crazy ideas designed to inspire, amuse and divert.Developed by the team behind the innovative website, Idea-a-Day atwww.idea-a-day.com, itcovers everything from business to travel, politics to money andeverything in between. Idea-a-Day has a vast network of followers and contributors -some famous, some infamous, some revered, some reviled – whopost ideas to be read, enjoyed, used or abused. Seth Godin, MalcolmMaclaren and Wayne Hemmingway are just a few of its fans. In TheBig Idea Book all this creative energy is mixed together withunpublished ideas, quotes, cartoons, illustrations andthought-pieces to give creatives and cool office types a visual andintellectual treat guaranteed to kickstart the imagination andcreative flair!
The Big Idea
Today's marketplace is a war of ideas. Unless you stand for something you won't stand out. Nowadays anyone can copy your product, or even your business model. What they can't copy is your worldview, your attitude, your special way of doing things. So the war in the marketplace will be a war of ideas. The Big Idea maps this new territory and shows how big ideas make great companies. Unlike business models or the catchphrases of management gurus, a big idea is emotional. And unlike corporate ideologies, vision or brand, it is shared between customers and employees alike. Companies who have distinguished themselves with a big idea include: Virgin (not British Airways) John Lewis (not Debenhams)...
The Big Ideas Box: 3 Book Set
Profiles the world's most renowned sociologists and more than one hundred of their biggest ideas, including issues of equality, human rights, the effects of globalization, and the rise of urban living in modern society.
Human Frontiers
Why has the flow of big, world-changing ideas slowed down? A provocative look at what happens next at the frontiers of human knowledge. The history of humanity is the history of big ideas that expand our frontiers—from the wheel to space flight, cave painting to the massively multiplayer game, monotheistic religion to quantum theory. And yet for the past few decades, apart from a rush of new gadgets and the explosion of digital technology, world-changing ideas have been harder to come by. Since the 1970s, big ideas have happened incrementally—recycled, focused in narrow bands of innovation. In this provocative book, Michael Bhaskar looks at why the flow of big, world-changing ideas has s...
The Philosophy Book
Get to grips with the concepts that shaped the way we think about ethics, politics, and our place in the universe. Explaining the big ideas and groundbreaking theories of key philosophers in a clear and simple way, The Philosophy Book is the perfect one-stop guide to philosophy and the history of how we think. Untangling knotty theories and shedding light on abstract concepts, entries explore and explain each complex idea with a combination of easy-to-follow explanations and innovative graphics. Explore the history of philosophy, from ancient Greece and China to today, and find out how theories from over 2,000 years ago are still relevant to our modern lives. Follow the progression of human ideas and meet the world's most influential philosophers - from Plato and Confucius through René Descartes and Mary Wollstonecraft to Ludwig Wittgenstein, and Judith Butler. Fully revised and updated, with quirky illustrations, clear explanations, a philosopher directory, and a glossary of key vocabulary, The Philosophy Book is the perfect introduction to a fascinating subject.
Big Ideas
This book describes the tools and techniques that can be used to develop creativity and innovation. It is about leadership qualities that allow them to flourish both in you and in others. It is aimed at anyone in an organization who needs to be open-minded, have new ideas and create new solutions.
Big Ideas
A witty and indispensable guide to modern-day buzzwords. Big Ideas explains where concepts like 'the long tail', 'urban tribes' and 'soft power' came from, what they mean, and what their critics say about them. It includes explanations of key terms such as: Maturialism: the name given to the new trend among middle-aged people of spending their money on expensive 'youth' gadgets and services, and the new habit among advertisers of targeting the mid-life market, repositioning their brands as accessories to the distinctive joys of mid-life. The Tipping Point: the controversial idea that the best way to understand everything from changing fashions to the rise of teenage smoking is to imagine people as viruses and social phenomena as contagious epidemics. Social Jet Lag: an ailment suffered by up to half the population, social jet lag is said to arise when our body clocks falls out of synch with the demands of our environments, thus putting us at risk of chronic fatigue and an increased susceptibility to disease.
The Science Book
Did the Universe start with a Big Bang? Is light a wave, a particle - or both? Are we the cause of global warming? Science has made it possible to comprehend the world we live in and the theoretical multiverses beyond, offering technological advances and extending the frontiers of knowledge. Written in plain English, The Science Book presents 80 of the most trailblazing ideas in physics, chemistry, and biology. It is packed with short, pithy explanations that cut through the jargon, step-by-step diagrams that untangle knotty theories, classic quotes that make scientific discoveries memorable, and witty illustrations that enhance and play with our understanding of science. Whatever your grasp of the subject, whether you're a keen student or an armchair expert, you'll find plenty to stimulate you within this book. Part of the popular "Big Ideas" series, The Science Book is the perfect way to explore this fascinating subject.
The Sociology Book
Learn about how we organise our society in The Sociology Book. Part of the fascinating Big Ideas series, this book tackles tricky topics and themes in a simple and easy to follow format. Learn about Sociology in this overview guide to the subject, brilliant for beginners looking to learn and experts wishing to refresh their knowledge alike! The Sociology Book brings a fresh and vibrant take on the topic through eye-catching graphics and diagrams to immerse yourself in. This captivating book will broaden your understanding of Sociology, with: - More than 80 ideas from the world's most renowned sociologists - Packed with facts, charts, timelines and graphs to help explain core concepts - A vis...
