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The author mesmerizing readers with her command of key details about the circumstances surrounding each crime, as well as her consistently masterful examination of the criminals involved.
A collection of true-crime tales, selected from the author's "Crime Files" series, is accompanied by three new cases that chronicle the crimes of seemingly ordinary men possessing a twisted obsession with violence and death.
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The Absence of War offers a meditation on the classic problems of leadership, and is the third part of a critically acclaimed trilogy of plays ( Racing Demon, Murmuring Judges) about British institutions. Its unsparing portrait of a Labour Party torn between past principles and future prosperity, and of a deeply sympathetic leader doomed to failure, made the play hugely controversial and prophetic when it was first presented at the National Theatre, London, in 1993.
Why do consumers pay a premium for a Dell or Hewlett-Packard laptop, when they could get a generic machine with similar features for a lower price? The answer lies in the power of branding. A brand is not just a logo. It is the image your company creates of itself, from your advertising look to your customer interaction style. It makes a promise for your business, and that promise becomes the sticking point for customer loyalty. And that loyalty and trust is why, so to speak, your laptops sell and your competitors’ don’t. Whatever your business is, whether it’s large or small, global or local, Branding For Dummies gives you the nuts and bolts know-how to create, improve, or maintain a ...
This primer demystifies branding, demonstrates how to reveal a destination brand, and provides real world examples, as well as affordable, proven tools, templates and checklists to help breathe life into a small city brand.
The book examines every aspect of designing the printed form, from single page to commercial package.
Please note: This is a companion version & not the original book. Sample Book Insights: #1 The town of Chelan is forty miles north of Wenatchee, and it exists mostly because of Lake Chelan, the second largest inland lake in America. Tourists flock to Lake Chelan, where deep blue water cuts through dry hills for a hundred miles or more, ending at the isolated hamlet of Stehekin. #2 In 1975, two young pickers came across a shed that had been attacked, and they reported it to the police. The deputy went to the scene and found two girls who had been raped. #3 The three men waited for help to arrive, and when it did, they lifted the bodies of the two girls, who had been camping near the Columbia River, into the light. They were badly bruised and bloodied, and had been dead for days. #4 The bodies of the girls were transported to Wenatchee, where they would be postmortem examined. The dog guarding the bodies was protective, but also silent. It would be difficult to get positive identification from the dog.