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How Engineers Create the World
In over 200 delightful short essays Bill captures the creativity and impact of engineers. He talks of their spectacular achievements - jets, satellites, skyscrapers, and fiber optics - but draws his deepest insights from the everyday, the quotidian. He finds beauty, elegance and meaning in Ferris wheels, Tupperware, Slinkys, mood rings, waterless urinals and Velcro. Delivered originally on public radio between 1999 and 2006, each essay is a small slice of the world created by engineers. The essays also illuminate and inform about the important topics of our day by showing how intertwined engineering and technology are with terrorism, security, intellectual property and our cultural legacy.
Albert Michelson's Harmonic Analyzer
This book celebrates a nineteenth century mechanical calculator that performed Fourier analysis by using gears, springs and levers to calculate with sines and cosines—an astonishing feat in an age before electronic computers. One hundred and fifty color photos reveal the analyzer’s beauty though full-page spreads, lush close-ups of its components, and archival photos of other Michelson-inspired analyzers. The book includes sample output from the machine and a reproduction of an 1898 journal article by Michelson, which first detailed the analyzer. The book is the official companion volume to the popular YouTube video series created by the authors.
The Things We Make
Discover the secret method used to build the world... For millennia, humans have used one simple method to solve problems. Whether it's planting crops, building skyscrapers, developing photographs, or designing the first microchip, all creators follow the same steps to engineer progress. But this powerful method, the "engineering method", is an all but hidden process that few of us have heard of—let alone understand—but that influences every aspect of our lives. Bill Hammack, a Carl Sagan award-winning professor of engineering and viral "The Engineer Guy" on Youtube, has a lifelong passion for the things we make, and how we make them. Now, for the first time, he reveals the invisible met...
Things We Make
"In this book, Bill Hammack, better known as The Engineer Guy, takes us on a whirlwind tour of how humans built the world we know today. From the grand stone arches of medieval cathedrals to the mundane modern soda can, Hammack explains the golden rule of thumb that underlies every new building technique, every technological advancement, and every creative solution that leads us one step closer to a better, more functional world. Perfect for readers of Adam Grant and Jared Diamond, this fascinating examination of the method that keeps pushing humanity forward is a spotlight on the achievements of the past and a celebration of the potential of our future"--
Why Engineers Need to Grow a Long Tail
Often the details of new media get lost in an alphabet soup that usually begins with an "i" - the iPod, the iPad, the iTouch. Yet the essence of new media is not in these devices, but in their use. This short primer shows engineers how to think about new media by focusing on the deeper issues of communicating in this new user-generated era. Readers will grasp the mindset of new media; an understanding that will long outlast the latest social networking tools. It will empower practicing engineers to develop new, powerful ways to help the public to understand what engineers do and why engineering is important; but perhaps most importantly it gives engineers the foundation for reaching the next generation of innovative engineers.
The Right Sensory Mix
Many companies fail to acknowledge and analyze disparities observed among customers and simply put them down to culture or emotion. New neuroendocrinological research proves that people are rational: They just have a different biological perception of the same stimulus. Their preferences, behavior, and decisions are strongly influenced by the hundreds of millions of sensors monitoring their body and brain. People with more taste buds are, for example, sensitive to bitterness and are more likely to drink their coffee with sugar or milk, or to drink tea. This book helps product managers, marketers, and corporate decision-makers understand and predict customers’ behavior and preferences. It provides the tools to design the right sensory mix (color, shape, depth, taste, smell, texture, and sound) for each product, and fine-tune their positioning and range for every local market. Using cases from different sectors, the author shows that this approach delivers planet and people-friendly innovations which have a higher chance of success in the market.
Designing Luxury Brands
This book shows how to build successful luxury brands using the power of sensory science and neuro-physiology. The author introduces – based on inspiring business cases like Tesla, Louis Vuitton, Chanel, Hermès, Moncler, Louboutin, or Sofitel in industries such as Fashion, Automotive or Leisure – groundbreaking scientific methods - like the Derval Color Test® taken by over 10 million people - to predict luxury shoppers’ preferences and purchasing patterns and illustrates common and unique features of successful luxury brands. Through various practical examples and experiments, readers will be able to build, revamp, or expand luxury brands and look at luxury from a new angle.
The Chemical Histories of Soot and Buckminsterfullerene
Scientists often argue among themselves about the best description of nature. Science journalists, primarily reporters of scientists’ work, and facilitators of their arguments, sometimes go beyond reportage and actually join such arguments, or even initiate them. This book presents the story of such a case. In 1985, the first reports of the discovery of the spherical molecule C60 Buckminsterfullerene, a new third form of carbon beyond diamond and graphite appeared and excited the world, especially the science media. At about the same time, but with much less fanfare, a new description of the formation of the small carbon particles called soot emerged. As this book shows, Nobel laureates-to...
