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STRATEGI MARKETING
Buku Strategi Marketing ini disusun oleh para akademisi dan praktisi dalam bentuk buku kolaborasi. Walaupun jauh dari kesempurnaan, tetapi kami mengharapkan buku ini dapat dijadikan referensi atau bacaan serta rujukan bagi akademisi ataupun para profesional. Sistematika penulisan buku ini diuraikan dalam empat belas bab yang memuat tentang pengantar strategi marketing, strategi pemasaran, segmentasi pasar dan penentuan target, diferensiasi dan pengembangan positioning, pendekatan ekonomi dan pendekatan identitas dalam management brand, pengembangan produk dan inovasi, strategi penjualan dan saluran distribusi, harga dan strategi penetapan harga, pemasaran digital dan media sosial, periklanan dan promosi, public relations dan komunikasi korporat, pemasaran konten dan strategi optimalisasi seo, kampanye marketing dan program loyalitas pelanggan, trend dan masa depan strategi marketing.
Emerging Perspectives and Trends in Innovative Technology for Quality Education 4.0
Industrial Revolution 4.0 has dramatically changed the business and social landscape, including human behavior not only in advanced countries but also in emerging countries. Technology development affects many aspects in our society, including education. Distance learning, big data and analytics, artificial intelligent and many digital innovations have been released to improve better quality education in our society. These proceedings provide selected papers/research about innovative digital technology in education and pedagogy in Industrial revolution 4.0 covering issues like: pedagogy, education management, early childhood education, research in education, training and vocational education and social science education, earth science education and art/linguistic education related to digital innovation. This book provides details beyond what is possible to be included in an oral presentation and constitute a concise but timely medium for the dissemination of recent research results. It will be invaluable to professionals and academics in the field of education and pedagogy to get an understanding of recent research.
Teacher Talk
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Women, Men and Politeness
Women, Men and Politeness focuses on the specific issue of the ways in which women and men express politeness verbally. Using a range of evidence and a corpus of data collected largely from New Zealand, Janet Holmes examines the distribution and functions of a range of specific verbal politeness strategies in women's and men's speech and discusses the possible reasons for gender differences in this area. Data provided on interactional strategies, 'hedges and boosters', compliments and apologies, demonstrates ways in which women's politeness patterns differ from men's, with the implications of these different patterns explored, for women in particular, in the areas of education and professional careers.
A Conception of Teaching
The literature of the behavioural and social sciences is full of theory and research on learning and memory. Teaching is comparatively a stepchild, neglected by those who have built a formidable body of theories of learning and memory. However, teaching is where learning and memory theory should pay off. "A Conception of Teaching" dedicates a chapter to each of the following important components: the need for a theory; the possibility of a theory; the evolution of a paradigm for the study of teaching; a conception of the process of teaching; a conception of the content of teaching; a conception of students’ cognitive capabilities and motivations; a conception of classroom management; and the integration of these conceptions. Written in a highly accessible style, while maintaining a base in research, Dr. Nathaniel L. Gage presents "A Conception of Teaching" with clarity and well situated within current educational debates.
What Do Philosophers of Education Do?
This volume of essays demonstrates and comments on philosophicalmethods in educational research. Offers a clear picture of what philosophers do when they studyeducation Brings together a series of essays from an international castof contributors from Canada, UK, Finland, and Cyprus Examines a range of new and established philosophical methodswhich can be used in educational research Demonstrates how philosophy of education can be understoodmethodologically Draws from both Continental and Analytical traditions Fills a gap in the research methods literature in education andthe social sciences
Internationalizing the Curriculum
The drive to internationalize higher education has seen the focus shift in recent years towards its defining element, the curriculum. As the point of connection between broader institutional strategies and the student experience, the curriculum plays a key role in the success or failure of the internationalization agenda. Yet despite much debate, the role and power of curriculum internationalization is often unappreciated. This has meant that critical questions, including what it means and how it can be achieved in different disciplines, have not been consistently or strategically addressed. This volume breaks new ground in connecting theory and practice in internationalizing the curriculum ...
E-Learning
e-Learning is now an essential component of education. Globalization, the proliferation of information available on the Internet and the importance of knowledge-based economies have added a whole new dimension to teaching and learning. As more tutors, students and trainees, and institutions adopt online learning there is a need for resources that will examine and inform this field. Using examples from around the world, the authors of e-Learning: Concepts and Practices provide an in-depth examination of past, present and future e-learning approaches, and explore the implications of applying e-learning in practice. Topics include: - educational evolution - enriching the learning experience - l...
Politeness in East Asia
We use politeness every day when interacting with other people. Yet politeness is an impressively complex linguistic process, and studying it can tell us a lot about the social and cultural values of social groups or even a whole society, helping us to understand how humans 'encode' states of mind in their words. The traditional, stereotypical view is that people in East Asian cultures are indirect, deferential and extremely polite - sometimes more polite than seems necessary. This revealing book takes a fresh look at the phenomenon, showing that the situation is far more complex than these stereotypes would suggest. Taking examples from Japanese, Korean, Chinese, Vietnamese and Singaporean Chinese, it shows how politeness differs across countries, but also across social groups and subgroups. This book is essential reading for those interested in intercultural communication, linguistics and East Asian languages.
Leadership and Cooperation in Academia
Leadership and Cooperation in Academia focuses on the place and the role of universities in different societies, including their influence on the socio-economic development of those societies. Across the world academic institutions are being questioned by their stakeholders and pressured to change. Answering these questions requires that academics and professional managers in universities think about their work, its value and organisation. The book highlights the need for space and stimulus to reflect on the responsibilities, roles and expectations that they identify for themselves, and that others place upon them Ð then, they might be better able to understand and to act. Similarly, policy...
