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Cultural Strategy
Market innovation has long been dominated by the worldview of engineers and economists: build a better mousetrap and the world will take notice. But there's another important way to build new businesses: with innovative ideologies rather than innovative mousetraps. Consider Coca-Cola, Nike, Jack Daniel's, Marlboro, Starbucks, Corona, Oprah, The Body Shop: all built with innovative ideologies. Further many "better mousetraps" are much more compelling to consumers when bundled with innovative ideologies; consider BMW, Apple, and Whole Foods. Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to build businesses in this simple but effective way. Holt and Cameron anal...
A Practical Guide to Strategy
How do we incorporate strategy in everything that we do? Can we make our lives and businesses more meaningful with a practical strategic approach? The authors of this book believe that it is not only possible, but that strategy can be a powerful tool to enrich our lives and provide focus to our thoughts and relationships. They describe, with business case studies enriched by examples from other walks of life, a simple process to guide our strategic thinking.
Comparative Grand Strategy
The essential introduction to the comparative analysis of national grand strategies.
Strategy in Information and Influence Campaigns
Strategy in Information and Influence Campaigns sets out in comprehensive detail the underlying assumptions, unifying strategy, and panoply of tactics of the IIC, both from the perspective of the protagonist who initiates the action and from that of the target who must defend against it.
Guidelines on urban and peri-urban forestry
These guidelines - intended for a global audience of decision-makers, civil servants, policy advisors and other stakeholders - promote urban and peri-urban forests as a way of meeting the needs of cities for environmental services. They will also raise community awareness on the positive contributions that urban and peri-urban forests can make to city life and their essential role in global sustainability.
Mobile Design and Development
Mobile devices outnumber desktop and laptop computers three to one worldwide, yet little information is available for designing and developing mobile applications. Mobile Design and Development fills that void with practical guidelines, standards, techniques, and best practices for building mobile products from start to finish. With this book, you'll learn basic design and development principles for all mobile devices and platforms. You'll also explore the more advanced capabilities of the mobile web, including markup, advanced styling techniques, and mobile Ajax. If you're a web designer, web developer, information architect, product manager, usability professional, content publisher, or an...
Strategic IT Governance 2.0
Weinzimer provides industry case studies of companies that have implemented multiple components of The Strategic IT Governance 2.0 model. These companies successfully leveraged collaboration between technology and the business to deliver technology projects that provide the best customer value, improve cost efficiencies, and create a governance culture across business areas. In his book, you will learn valuable lessons to implement an innovative governance model for your company.— Ashley Pettit, CIO, and Senior Vice President, Enterprise Technology, State Farm In Strategic IT Governance 2.0, Phil provides a number of exciting case studies of how CIOs are leveraging technology to innovate a...
Educating for Citizenship and Social Justice
In this edited volume, authors explore the ways in which departments, programs, and centers at public research universities are working to better engage students in the work of citizenship and social justice. The chapters in this book illuminate the possibilities and challenges for developing community engagement experiences and provide evidence of the effects of these efforts on communities and undergraduate students’ development of citizenship outcomes. This text reveals how important the integration of our intentions and actions are to create a community engaged practice aimed towards justice.
The Handbook of Community Practice
Encompassing community development, organizing, planning, & social change, as well as globalisation, this book is grounded in participatory & empowerment practice. The 36 chapters assess practice, theory & research methods.
