Bradford S Directory Of Marketing Research Agencies And Manage

Bradford's Directory of Marketing Research Agencies and Management Consultants in the United States and the World

• Categories: Business consultants

• Type: Book
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• Published: 1991
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• Publisher: Unknown

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Bradford's Survey and Directory of Marketing Research Agencies in the United States and the World

• Categories: Market surveys

• Type: Book
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• Published: 1956
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• Publisher: Unknown

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International Commerce

• Categories: Consular reports

• Type: Book
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• Published: 1966
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• Publisher: Unknown

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Managing the Marketing Research Function

• Author(s): Lee Adler, Charles S. Mayer

• Categories: Business & Economics

• Type: Book
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• Published: 2011-09-15
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• Publisher: Marketing Classics Press

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Marketing Research

• Author(s): V. Kumar, Robert P. Leone, David A. Aaker, George S. Day

• Categories: Business & Economics

• Type: Book
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• Published: 2018-11-13
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• Publisher: John Wiley & Sons

Marketing Research, 13th Edition presents a clear and comprehensive introduction to the field, with a strong focus on methodologies and the role of market research in strategic decision making. Employing a unique macro-micro-macro approach, the text begins with a broad overview of market research and its place within—and value to—an organization, before zooming in to detail the granular view of the research process. Step-by-step explanations cover the latest methodologies and current practices, highlighting advanced techniques as well as their limitations and potential benefits, followed by a high-level discussion of research applications. An emphasis on real-world processes is underscor...