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With the outbreak of World War I, industry in Southington--previously an agrarian community--grew in both size and profit. The citizens of Southington banded together to help in the war effort by joining the American Red Cross and Home Guard and selling Liberty Bonds. Industrial growth continued until the stock market crash of 1929. Though few factories closed, most were forced to reduce their workforce and hours of production. By the end of the 1930s, the nation was preparing for a war most people hoped would never happen. Factories rehired former employees and created new job opportunities, and four months after Pearl Harbor, Southington's 17 factories were working around the clock to produce wartime goods. Two World Wars and the Great Depression left their mark on citizens, creating changes that remain today.
Susan Gray explores community formation among New England migrants to the Upper Midwest in the generation before the Civil War. Focusing on Kalamazoo County in southwestern Michigan, she examines how 'Yankees' moving west reconstructed familiar communal institutions on the frontier while confronting forces of profound socioeconomic change, particularly the rise of the market economy and the commercialization of agriculture. Gray argues that Yankee culture was a type of ethnic identity that was transplanted to the Midwest and reshaped there into a new regional identity. In chapters on settlement patterns, economic exchange, the family, religion, and politics, Gray traces the culture that the ...
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Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2008 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, BC, Canada.
In the aftermath of the Second World War, the French government cultivated images of sensual and sophisticated white French women in an attempt to reestablish its global image as a great nation. They promoted the beauty, sexual appeal, and general allure of French women, all while shrinking the boundaries of what was considered beautiful. Charm Offensive explores how this elevation of French femininity created problems on both sides of the equation: the pressure on French women to conform to an exacting physical standard was immense, while the inability of anyone else to access that standard resulted in a sense of failure. Drawing on cultural figures like Air France hostesses, tourism workers, and celebrities such as Brigitte Bardot, Charm Offensive offers an innovative understanding of a tumultuous time of decolonization.