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Cover -- Title -- Copyright -- Dedication -- Contents -- Acknowledgments -- Introduction -- Chapter 1 Lost -- Chapter 2 Afraid -- Chapter 3 Adrift -- Chapter 4 Wild -- Chapter 5 Savage -- Chapter 6 Stop -- Chapter 7 Orient -- Chapter 8 Focus -- Chapter 9 Flow -- Chapter 10 Adapt -- Chapter 11 Do -- Conclusion -- About the Author -- References -- Index.
FIELD & STREAM, America’s largest outdoor sports magazine, celebrates the outdoor experience with great stories, compelling photography, and sound advice while honoring the traditions hunters and fishermen have passed down for generations.
Own Your Tech Career: Soft skills for technologists is a guide to taking control of your professional life. It teaches you to approach your career with planning and purpose, always making active decisions towards your goals. Summary In Own Your Tech Career: Soft skills for technologists, you will: Define what “success” means for your career Discover personal branding and career maintenance Prepare for and conduct a tech job hunt Spot speed bumps and barriers that can derail your progress Learn how to navigate the rules of the business world Perform market analysis to keep your tech skills fresh and relevant Whatever your road to success, you’ll benefit from the toolbox of career-boosti...
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This innovative work provides a state-of-the-art overview of current thinking about the development of brand strategy. Unlike other books on branding, it approaches successful brand strategy from both the producer and consumer perspectives. "The Science and Art of Branding" makes clear distinctions among the producer's intentions, external brand realities, and consumer's brand perceptions - and explains how to fit them all together to build successful brands. Co-author Sandra Moriarty is also the author of the leading Principles of Advertising textbook, and she and Giep Franzen have filled this volume with practical learning tools for scholars and students of marketing and marketing communic...
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Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners.