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Your Employer Brand
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The HR Trailblazer
How an organization conducts itself both externally towards its customers and internally towards its employees, its employer brand, has never been more important... and transparent. HR leaders know that the ability of customers, competitors and employees alike to evaluate the authenticity of brand messages has never been easier. By becoming knowledgeable about the fundamentals of employer branding and enabling the DELIVERY of that brand to create a vibrant organizational culture, HR leaders more than ever before have the potential for incredible reach, impact and leadership within their organizations. This guide introduces the process of evaluating, designing or influencing, and executing an employer brand strategy that aligns the brand message with workplace reality.
Today’s HR for a Sustainable Tomorrow
We are now going through a sustainability revolution that will rival the agricultural and industrial revolutions in the way it will transform society. Innovation and creativity will be needed to develop radical, new products that are less damaging to the environment and generate new business and job. The book is of interest to all business and management students, academicians, researchers, practitioners, consultants, corporate managers, governments, non-governmental organizations and international organizations with special interest in issues relating to HRM for sustainability. The book is centered on the theme of HRM and sustainability. The authors have pulled different strings of HRM enabling sustainability from the designing and assembling the HR functions for sustainability to creating sustainable culture to best practices in HRM for sustainability. The authors have shared various perspectives in terms of the role of HRM for sustainability from culture building to employer branding to employee engagement. The authors have also reflected upon the role of HRM in managing future workforce and creating conducive and sustainable employee relations.
The Employer Brand
Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting with a review of the pressures which have generated current interest in employer branding, this definitive book goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success - including the business case, research, positioning, implementation, management and measurement. Case studies of big-name employer brand stories include Tesco, Wal-Mart, British Airways and Prêt a Manger.
Fundamentals of Human Resource Management
"Fundamentals of Human Resource Management" is more than just a textbook – it's your practical guide to understanding and excelling in the world of HR. Whether you're just starting out or looking to deepen your expertise, this book takes you through the key aspects of HRM, from recruitment and training to performance appraisals and compensation. You'll gain hands-on knowledge about how HR managers shape successful organizations, handle real-life challenges, and manage essential processes like promotions, transfers, and grievance handling. The book doesn’t stop at the basics; it also introduces you to the latest trends, like e-HRM, employer branding, and competency mapping, helping you stay ahead in today's competitive job market. With relatable case studies and clear, real-world examples, this book makes complex concepts easy to understand and apply. If you're serious about building a strong foundation in HRM and ready to make an impact, "Fundamentals of Human Resource Management" is a must-have resource for your career.
Music Room
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Brand Enigma
Brand Enigma provides a refreshing antidote to tired, conventional approaches to business development, marketing and innovation. The premise for this book is that the brand embodies the spirit of the business and, properly understood, can enable the enterprise to raise innovation, business development and performance to new levels. Based on a proven method for deconstructing and rebuilding brands, the book outlines an alternative but stimulating, and highly effective method of putting the brand at the centre of the business. At the heart of this approach is the Brand Dream Model. Developed and perfected over several years, the model has helped to generate breakthroughs for many of the worldâ...
Stand Up to Stand Out
Have you Ever dreamed of taking control of your own professionnal life, being able to convince others and move forward in your career? This book is made for you... Are you tired of bumping into corporate walls? Not getting the budget, job or promotion that you want? Are you fed up with other people always being heard, while your ideas are being ignored? Are you struggling to network and pitch your business? Is a dry mouth and shaky voice the only thing you associate with speaking in front of a group? Do you just freeze when someone is giving you a hard time in a meeting and tries to take over? If the answer is yes, then it’s time for you to STAND UP. Everybody can learn to express themselv...
