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“This engaging, eye-opening book covers everything anyone would ever want to know about social media influencers." —Booklist, Starred Review Unpacks and pulls the curtain back on what happens to our brains and our behaviors each time we addictively engage social media and the influencers we encounter there. Individuals seeking to widen their tribes of friends, fans, and followers have an abundance of resources for building their digital footprints and social media popularity. All of this seems well and good from the perspective of revenue, exposure, and perhaps ego-building, but what is the impact of this on the human brain and our behavior? Is anyone paying attention to the lurking side...
The Secret Behind Our Perceptions Finally Revealed! Why do we gravitate to products endorsed by celebrities? Why does time seem to go by faster as we get older? Why are some athletes perpetual winners and others losers? Exploring the brain’s ability to interpret and make sense of the world, Dr. Brian Boxer Wachler describes how your perception can be reality or fantasy and how to separate the two, which is the basis of improving your Perceptual Intelligence (PI). With concrete examples and case studies, Dr. Brian (as he’s known to his patients) explains why our senses do not always match reality and how we can influence the world around us through perceptions, inward and outward. By fine-tuning your PI, you can better understand what’s really going on and make more insightful decisions in your life.
Firsthand experiences from those who took back their lives from this devastating eye disease introduce readers to alternatives that have saved vision in many patients, and in one instance, led to an Olympic gold medal.
Examining established and emerging treatments for the correction of hyperopia and presbyopia, this reference offers guidance on technologies such as thermal or conductive keratoplasty, corneal implants, laser scleral relaxation, scleral expansion rings, intraocular lenses, and LASIK modifications.
One of the top bobsledders in the world and leader of the four-man American team, Steven Holcomb had finished sixth in the 2006 Olympics and medaled in nearly every competition he entered. He was considered a strong gold contender for the 2010 Vancouver Olympic Winter Games. Talented, aggressive, and fearless, he was at the top of his game. But Steven Holcomb had a dangerous secret. Steven Holcomb was going blind. In the prime of his athletic career, he was diagnosed with keratoconus—a degenerative disease affecting 1 in 1,000 and leaving 1 in 4 totally blind without a cornea transplant. In the world of competitive sports, it was a dream killer. Not a sport for the timid, bobsledding speed...
Keratoconus is degeneration of the structure of the cornea. The cornea is the clear tissue covering the front of the eye. In keratoconus, the shape of the cornea slowly changes from round to conical (PubMed Health). In the early stages, keratoconus can be corrected with the use of lenses, but in the later stages, surgery is the only option. Holcomb C3-R® is a non-surgical technique that involves placing drops of the vitamin Riboflavin into the eye and using a UV light to activate them. The drops strengthen the fibres of the cornea and over time, preserve sight (American Keratoconus Association). This book is a concise guide to the technique of Holcomb C3-R® to treat keratoconus. Authored by the inventor of the procedure, Brian S Boxer Wachler, the text is based on his first hand clinical experience and explains the history and basic science of cross linking, the development and naming of the technique, its uses and complications, and first patient results. Key points Concise guide to technique of Holcomb C3-R® to treat keratoconus Authored by inventor of the technique and based on clinical experience Includes more than 60 full colour images and illustrations
"Not since first reading Stephen Covey my freshman year in university, have I read such a life-changing, inspiring business book....A brilliant book and one I recommend to every single business owner and entrepreneur." --N.N. Light, Top 500 Amazon Reviewer & Verified Influencer "I go to work with a police escort. I am the gatekeeper of the worst behavior by the world's biggest banks, law firms, and corporations. I've overseen the ruin of thousands of companies. Eighty percent of my clients die. I am the Corporate Undertaker. You don't want to meet me... but many of you will." In this thrilling business memoir, author Domenic Aversa reveals the firsthand account of his messy life as an entrepreneur and corporate crisis manager. For more than 25 years, he has actively assisted companies in dramatic operational transition. During his career, he's had chairs thrown at his head and guns pointed at his heart. Occasionally, he's able to pull off a miracle and save a company. Most of the time, he simply tries to ease the agony. This book will show you how to navigate the most difficult stages of your entrepreneurial journey: life, adversity, crisis, death, and rebirth.
The IOL technical specifications, the clinical data, and the necessary clinical and surgical skills comprise the scientific foundation for achieving a "premium" refractive outcome. To consistently achieve patient satisfaction, however, requires mastering the art of patient and IOL selection, communicating and counseling effectively, and providing a "premium" patient experience. This is a nontraditional book in which multiple experts are separately asked to discuss controversial subjects in a reader-friendly format. There is balanced coverage of all of the available refractive IOLs, as well as those that may become available in the near future. A major emphasis is placed on avoiding and managing complications or potentially dissatisfied patients. There are more than 200 chapters that are organized into 14 major sections, over 300 images, 100 tables, and 12 sidebars that cover every aspect of refractive IOL clinical practice. This is a comprehensive educational resource addressing the most demanding and rapidly evolving area in cataract and refractive surgery today and the first book to cover both the clinical and nonclinical aspects of offering refractive IOL services.
Since the advent of keratorefractive surgery and its rising popularity, irregular astigmatism has become an increasingly important issue for ophthalmologists and optometrists. Despite the success of LASIK and PRK, there are more and more patients experiencing visual quality problems due to the non-physiological modification of the corneal structure. Among these complications, irregular astigmatism is perhaps the most difficult to treat. Every physician who performs keratorefractive surgery understands that in reducing a patient.s refractive error, there is a possibility of creating irreversible effects on visual quality. This text is intended to help prevent and reduce the iatrogenic creation of irregular astigmatism, as well as provide effective treatment when postoperative complications do arise. With the maturation of keratorefractive technology in recent years, effective treatment for iatrogenic irregular astigmatism is quickly developing. It provides everything refractive surgeons, ophthalmologists, and optometrists need to know about this important topic.
A 64-year-old woman has been referred to the on-call general surgical team by her GP. She has been complaining of pain in the upper part of her abdomen and generalized itching. Her daughter has also noticed a yellowish discolouration of her skin. The symptoms started a week ago and are gradually getting worse. You have been assigned her initial ass