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The BCAP Code
All UK TV and radio advertisements must comply with this BCAP code which reflects and complements the law, demanding that all ads are legal, decent, honest and truthful. Broadcasters have a duty to ensure advertisements are in line with the spirit as well as the letter of the BCAP code, and there is an overarching requirement for all advertisements to be developed with a sense of social responsibility. This new edition brings together the previous four separate codes for radio, TV, TV scheduling and text services. The code also contains important information on sector or audience-specific rules that are intended to protect consumers and provide a level playing field for advertisers. These rules cover, for example: advertising and children; environmental claims; alcoholic drinks; food advertising and nutritional claims; gambling; motoring; charities; medicines and health; premium rate phone services. The code is applied by the Advertising Standards Authority as the independent advertising regulator.
Television
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Media Promotion & Marketing for Broadcasting, Cable & the Internet
This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and marketing. The book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting. Topics include: goals of promotion; research in promotion; on-air, print, and Web message design; radio promotion; television network and station promotion and new campaigns; non-commercial radio and television promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing; and online marketing and promotion.
