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Cartography and Art
This book is the fruition of work from contributors to the Art and Cartography: Cartography and Art symposium held in Vienna in February 2008. This meeting brought together cartographers who were interested in the design and aesthetics elements of cartography and artists who use maps as the basis for their art or who incorporate place and space in their expressions. The outcome of bringing together these like minds culminated in a wonderful event, spanning three evenings and two days in the Austrian capital. Papers, exhi- tions and installations provided a forum for appreciating the endeavors of artists and cartographers and their representations of geography. As well as indulging in an expa...
Maonomics
The end of the cold war was thought to signal the triumph of Western capitalism over Communism. In Maonomics: Why Chinese Communists Make Better Capitalists than We Do, Napoleoni argues just the opposite: what we are witnessing instead is the beginning of the collapse of capitalism and the victory of "communism with a profit motive." Maonomics charts the prodigious ascent of the Chinese economic miracle and the parallel course of the West’s ongoing insistence on misconstruing China and its economy even as we acknowledge its growing influence and importance. Maonomics is a warning call whereby Western governments can avoid economic collapse by learning how to understand more clearly what th...
Internal Marketing
In today's business world, competence is no longer enough in an employee;competent employees are merely a starting point. Internal Marketing: Your Company's Next Stage of Growth details how you can improve employee effectiveness and therefore business—by marketing your firm to employees so they can more effectively serve outside customers and consumers. Employees need to be knowledgeable about their firm and confident in it and its products and services in order to perform their duties in an optimal manner. From this book, you will gain a thorough knowledge and understanding of the concept of internal marketing, how it can be implemented, and the benefits that will result.
Color and Light
Unlike many other art books only give recipes for mixing colors or describe step-by-step painting techniques, *Color and Light* answers the questions that realist painters continually ask, such as: "What happens with sky colors at sunset?", "How do colors change with distance?", and "What makes a form look three-dimensional?" Author James Gurney draws on his experience as a plain-air painter and science illustrator to share a wealth of information about the realist painter's most fundamental tools: color and light. He bridges the gap between abstract theory and practical knowledge for traditional and digital artists of all levels of experience.
How Consumers Pick a Hotel
Venture through the pages of How Consumers Pick a Hotel to learn the steps of selecting a target and using consumer behavior applications to segment the market to reach your target. Much as a consumer goes through the process of selecting a satisfying hotel, you can choose to use the information provided to make your hospitality career relaxing and satisfying. When you finish this fantastic reading journey, you’ll be prepared to offer services that meet the public’s demands, and you’ll possess the prerequisite knowledge and skills for developing your own strategic approach to a target market. As the many methods of segmentation are discussed in detail, you will also learn effective str...
Realistic Oil Painting
A quality, realistic work of art is a comprehensive visual synthesis of a lot of, knowledge and observation. The artist perceives the world around him with different eyes than people in everyday life. He is interested in the essence of the things he wants to paint and penetrates into the natural laws that determine the appearance of things.The book Realistic Oil Painting will teach you the necessary basics to realistically depict any subject you choose. In the first part of this book, you will learn how light and shadow affect the color and appearance of things around us, how to mix the right color you need, exactly what types of underpaintings and what colors are most suitable for underpainting, and especially how to put this theoretical knowledge into practice. Therefore, the second part of the book is devoted to practical examples of painting individual subjects using various painting techniques. This book aims to acquaint the reader with the basic issues of layered and direct painting and thus becomes a practical guide for every artist.
Consumer Behaviour
A trusted resource for Consumer Behaviour theory and practice. Consumer Behaviour explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of effective marketing strategies. In a clear and logical fashion, the authors explain consumer behaviour theory and practice, the use and importance of consumer research, and how social and cultural factors influence consumer decision making. The sixth edition of this Australian text provides expanded coverage of contemporary topics.
Newsletter
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European Perspectives in Marketing
Improve your grasp of contemporary European marketing issues with these fascinating case studies and analyses! From the editor: Europe is not a homogenous mass market. It is rather a heterogeneous market with substantial regional, country, and individual market differences. There are three major sub-markets: European Union (EU) countries, European Free Trade Area (EFTA) countries, and Eastern/Central European (ECE) countries (accession countries). Ten of these countries joined the EU on May 1st, 2004. These countries offer tremendous market opportunities for other European countries, as there is a strong demand in these ten countries for various products and services. Very soon, we will be w...
