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Employer Branding
Se você está com este livro em mãos, já deve ter ouvido falar sobre employer branding, marca empregadora e temas correlatos. Se nunca ouviu falar desses termos, não se preocupe: esta não é uma obra só para iniciados. A ideia é falar do básico, como origens, conceitos e práticas, e também propor algumas reflexões mais profundas sobre esse tema ainda novo, que consideramos tão importante para o mundo do trabalho. Aqui você vai ler e entender que employer branding é um tema estratégico, que envolve pesquisa, dados e muito planejamento. Mais que tudo isso, envolve vontade de olhar para as pessoas genuinamente, observando a organização pelos olhos delas. Idealmente, envolve olhar para elas com disposição para entender que todos nós dedicamos uma parte considerável da vida ao trabalho e que essa parte merece ser boa. A gente acredita que pode ser.
Employer Branding
Desde 2020, quando nosso primeiro livro sobre Employer Branding foi publicado, o assunto avançou em literatura, pesquisa e prática. Ainda que jovem, especialmente no mercado brasileiro, ganhou espaço em cargos nas empresas, em orçamento para projetos e em interesse acadêmico, pela ideia de trabalhar a marca de uma organização com foco específico no talento. Os desafios que se apresentaram de lá para cá, incluindo a pandemia da Covid-19 e todos os seus impactos no mundo do trabalho, obrigaram o Employer Branding a amadurecer. Isso aconteceu em parte porque as lacunas entre o discurso e a prática das organizações em relação às pessoas ficaram ainda mais evidentes e, em parte, p...
Strategic Employee Communication
Employee engagement (or a lack thereof) can often be linked to poor communication and a detachment from company goals. Companies of all sizes are looking for ways to boost communication, recognizing its impact on key business outcomes, such as productivity and profitability. This book offers fresh insights about opportunities to improve the quality of employee communications based on employees’ needs. It highlights the importance of simple, jargon-free communication that focuses on dialogue and content. High-performing organizations are more likely to think about communication from the audience perspective, rather than purely from the management perspective. The case studies offer readers a firm understanding of ways to implement and measure communication in daily practice. Effective communication requires planning and this book, with its focus on the US, Latin America, and emerging markets, will guide readers in using communication in the alignment of corporate and employee needs.
Socially Responsible Higher Education
Listen to the podcast! Is the university contributing to our global crises or does it offer stories of hope? Much recent debate about higher education has focussed upon rankings, quality, financing and student mobility. The COVID-19 pandemic, the climate crisis, the calls for decolonisation, the persistence of gender violence, the rise of authoritarian nationalism, and the challenge of the United Nations Sustainable Development Goals have taken on new urgency and given rise to larger questions about the social relevance of higher education. In this new era of uncertainty, and perhaps opportunity, higher education institutions can play a vital role in a great transition or civilisational shif...
Food Science and Technology
This brand new comprehensive text and reference book is designed to cover all the essential elements of food science and technology, including all core aspects of major food science and technology degree programs being taught worldwide. Food Science and Technology, supported by the International Union of Food Science and Technology comprises 21 chapters, carefully written in a user-friendly style by 30 eminent industry experts, teachers and researchers from across the world. All authors are recognised experts in their respective fields, and together represent some of the world’s leading universities and international food science and technology organisations. Expertly drawn together, produ...
Current List of Medical Literature
Includes section, "Recent book acquisitions" (varies: Recent United States publications) formerly published separately by the U.S. Army Medical Library.
The Tale of Tea
The Tale of Teais the saga of globalisation. Tea gave birth to paper money, the Opium Wars and Hong Kong, triggered the Anglo-Dutch wars and the American war of independence, shaped the economies and military history of Táng and Sòng China and moulded Chinese art and culture. Whilst black tea dominates the global market today, such tea is a recent invention. No tea plantations existed in the world's largest black tea producing countries, India, Kenya and Sri Lanka, when the Dutch and the English went to war about tea in the 17th century. This book replaces popular myths about tea with recondite knowledge on the hidden origins and detailed history of today's globalised beverage in its many modern guises.
Comprehensive Preventive Dentistry
Comprehensive Preventive Dentistry provides one user-friendly resource that brings together information on the scientific basis and clinical practice of all aspects of preventive dentistry. This thorough and all-encompassing resource offers techniques and strategies for maintaining excellent oral health in patients through a regimen of preventive measures. Comprehensive Preventive Dentistry is grounded in a patient-centered, pre-emptive, and minimally invasive philosophy. The book begins by covering individual diseases, such as caries, periodontitis, and oral cancer, as well as therapies (sealants, fluoride) and other relevant conditions (toothwear, hypersensitivity). Additionally, concepts ...
Inverse Methods for Atmospheric Sounding
Annotation Rodgers (U. of Oxford) provides graduate students and other researchers a background to the inverse problem and its solution, with applications relating to atmospheric measurements. He introduces the stages in the reverse order than the usual approach in order to develop the learner's intuition about the nature of the inverse problem. Annotation copyrighted by Book News, Inc., Portland, OR.
Handbook of Water Harvesting and Conservation
Water harvesting is gaining more and more recognition as the sustainable and resilient alternative to other water supply options. It is economically viable, socially compatible and environmentally friendly. Water harvesting has proven to be a robust solution to overcome or reduce water shortages all over the world. To apply this in a sustainable and effective way, it is important to understand exactly where it can be applied to make full use of its potential. The Handbook of Water Harvesting and Conservation: Case Studies and Application Examples is the most comprehensive, up-to-date and applied casebook on water harvesting and conservation yet published. The editors bring together the many perspectives into a synthesis that is both academically-based and practical in its potential applications. The Handbook of Water Harvesting and Conservation: Case Studies and Application Examples will be an important tool for education, research and technical works in the soil, water and watershed management area, and will be highly useful for drought strategy planning, flood management and adaptation to climate change in all urban, agricultural, forest, rangeland areas.
