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Motoring the Future
  • Language: en
  • Pages: 272

Motoring the Future

Motoring the Future: VW and Toyota Vying for Pole Position deals with the challenges facing the global car industry today, analyzing Volkswagen and Toyota, with some surprising results. The book provides insights into each car manufacturer's corporate culture, products, production, leadership and technologies, as well as some thoughts on the future of the car. These two opponents vying for pole position could hardly be more different: Toyota, with a focus on manufacturing excellence, is dominant in its home market, the USA and south-east Asia, whereas VW, with its strategy of product excellence, leads in western Europe, Brazil and China. Industrial dominance will be important to them in the ...

Standard Catalog of Imported Cars 1946-2002
  • Language: en
  • Pages: 912

Standard Catalog of Imported Cars 1946-2002

This is the only book that completely lists accurate technical data for all cars imported into the U.S. market from 1946-2000. With many imports approaching the antique status, this book will be a big seller across all generations of car enthusiasts. From the grandiose European carriages of the late Forties to the hot, little Asian imports of the Nineties, every car to grace American roadways from across the Atlantic and Pacific is carefully referenced in this book. &break;&break;Foreign car devotees will appreciate the attention given to capturing precise data on Appearance and Equipment, Vehicle I.D. Numbers, Specification Charts, Engine Data, Chassis, Technical Data, Options and Historical Information. &break;&break;Collectors, restorers and car buffs will love this key book from noted automotive authors, James Flammang and Mike Covello.

Predictably Irrational: The Hidden Forces that Shape Our Decisions
  • Language: en
  • Pages: 304

Predictably Irrational: The Hidden Forces that Shape Our Decisions

Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions.

The Geography of Transport Systems
  • Language: en
  • Pages: 416

The Geography of Transport Systems

  • Type: Book
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  • Published: 2013-07-18
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  • Publisher: Routledge

Mobility is fundamental to economic and social activities such as commuting, manufacturing, or supplying energy. Each movement has an origin, a potential set of intermediate locations, a destination, and a nature which is linked with geographical attributes. Transport systems composed of infrastructures, modes and terminals are so embedded in the socio-economic life of individuals, institutions and corporations that they are often invisible to the consumer. This is paradoxical as the perceived invisibility of transportation is derived from its efficiency. Understanding how mobility is linked with geography is main the purpose of this book. The third edition of The Geography of Transport Syst...

Global Business Strategy
  • Language: en
  • Pages: 259

Global Business Strategy

  • Type: Book
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  • Published: 2015-03-25
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  • Publisher: Springer

This book presents theories and case studies for corporations in developed nations, including Japan, for designing strategies to maximize opportunities and minimize threats in business expansion into developing nations. The case studies featured here focus on Asia, including China and India, and use examples of Japanese manufacturers. Five case studies are provided, including Hitachi Construction Machinery and Shiseido in China and Maruti Suzuki in India. These cases facilitate the reader’s understanding of the business environments in emerging economies. This volume is especially recommended for business people responsible for international business development, particularly in China and India. In addition, the book serves as a useful resource for students in graduate-level courses in international management.

Biosystems Engineering: Biofactories for Food Production in the Century XXI
  • Language: en
  • Pages: 476

Biosystems Engineering: Biofactories for Food Production in the Century XXI

This book presents new food production systems (for plants and animals) involving agrochemicals that increase in a controlled manner the bioactives content, under greenhouse conditions. Moreover, conception and design of new instrumentation for precision agriculture and aquiculture contributing in food production is also highlighted in this book.

The New Strategic Brand Management
  • Language: en
  • Pages: 512

The New Strategic Brand Management

Adopted internationally by business schools and MBA programmes, The New Strategic Brand Management is simply the reference source for senior strategists, positioning professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy, but also has become synonymous with the topic itself. Using an array of international case studies, Jean-Noël Kapferer covers all the leading issues faced by the brand strategist today. With both gravitas and intelligent insight, the book reveals new thinking on topics such as putting culture and content into brands, the impact of private labels and the comeback of local brands. This up...

Japanese Car
  • Language: en
  • Pages: 192

Japanese Car

Follows the growth of the Japanese automobile industry, with information on the production of every Japanese manufacturer, technical specifications, racing car versions, the evolution of car design and all experimental prototypes

Fashion Marketing
  • Language: en
  • Pages: 177

Fashion Marketing

  • Type: Book
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  • Published: 1994-01-01
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  • Publisher: Routledge

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Export Pioneers in Latin America
  • Language: en
  • Pages: 314

Export Pioneers in Latin America

Why do some export activities succeed while others fail? Here, research teams analyze export endeavors in Latin American countries to learn how export pioneers are born and jump-start a process leading to economic transformation. Case studies range from blueberries in Argentina and flowers in Colombia to aircraft in Brazil and software in Uruguay.