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The BRMP® Guide to the BRM Body of Knowledge
For trainers free additional material of this book is available. This can be found under the "Training Material" tab. Log in with your trainer account to access the material.The BRMP® Guide to the BRM Body of Knowledge is designed to assist the Business Relationship Management Professional (BRMP®) training course attendees and certification exam candidates, but it will also be of great value to anyone looking for a comprehensive foundation-level overview of the art and practice of Business Relationship Management. The book covers the entire BRMP® course syllabus and contains all the information covered in the training and referenced in the exam.What is BRMP®?Business Relationship Managem...
Business Relationship Management for the Digital Enterprise
How Business Relationship Management can accelerate time to value in the Digital Enterprise.
Mastering BRM Bundle
Business Relationship Management: BRM PlaybookThe framework to drive business value, build strategic business partnerships, and evolve enterprise culture.The Business Relationship Management Playbook directs the reader through a framework aimed at leveraging a business relationship management (BRM) capability to drive business value, build strategic business partnerships, and evolve enterprise culture. Business Relationship Management: Certified BRMGuide book for the CBRM ® course and open book certification or those looking for to deep dive into the necessary tools need for advancing to the role of Strategic BRM.The Business Relationship Management: Certified BRM is used in the CBRM® trai...
BRM Explained
BRM Explained: The Collected Works (vol. one) is a curated selection of articles from BRM Institute's Body of Knowledge and can be used as a prep tool for the BRMP ® course/certification or as a foundational overview of the art and practice of Business Relationship Management.Providing a treasure trove of experience and knowledge geared toward propelling any BRM through their professional career, BRM Explained provides guidance on topics such as:Communicating in industry termsHoning leadership skillsUsing the BRM Capability to shape your organization's ecosystemBeing inspiration for your teamConnecting relationships with resultsSetting up your BRM teamReporting value add to your executive leadershipAnd much more...The helpful outlay of knowledge in this book (as well as the BRM capability and mindset) is applicable to anyone, in any industry, at any point in their career.
Certification Bundle
Business Relationship Management: Certified BRMGuide book for the CBRM ® course and open book certification or those looking to deep dive into the necessary tools needed for advancing to the role of Strategic BRM.Business Relationship Management: Certified BRM is used in the CBRM® training and certification program. Intended for the intermediate-to-advanced Business Relationship Manager, it focuses on advancing to the role of Strategic Business Relationship Manager. As such, the primary focus is on strategic business relationship management, leveraged to optimize business value to the enterprise.Business Relationship Management: BRM ProfessionalA prep tool for the BRMP ® course/certification or anyone looking for a foundational overview of the art and practice of BRM.Business Relationship Management: BRM Professional is used in the BRMP® training and certification program. This is intended as a comprehensive foundation for Business Relationship Managers at every experience level, with the training and certification designed to provide a solid baseline level of knowledge.
Business Relationship Manager
Business relationship management (BRM) is crucial for building and maintaining strong relationships between a service provider and customer. This highly accessible introduction to the role of a BRM manager gives practical guidance to those new to the role or interested in getting a better understanding of what it entails.
Customer Relationship Management
This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy, concepts and tools and provides all the necessary steps in managing profitable customer relationships. Throughout, the book stresses a clear understanding of economic customer value as the guiding concept for marketing decisions. Exhaustive case studies, mini cases and real-world illustrations under the title “CRM at Work” all ensure that the material is both highly accessible and applicable, and help to address key managerial issues, stimulate thinking, and encourage problem solving. The book is a comprehensive and up-to-date learning companion for advanced undergraduate students, master's degree students, and executives who want a detailed and conceptually sound insight into the field of CRM. The new edition provides an updated perspective on the latest research results and incorporates the impact of the digital transformation on the CRM domain.
Managing Authentic Relationships
In an increasingly connected world, Strategic Relationship Management is a vital capability for successful organizations. The book Managing Authentic Relationships; Facing New Challenges in a Changing Context focuses on building and managing a strong network and reciprocal relationships for the entire organization by implementing a professional relationship management approach at strategic, tactical and operational level. Professional relationship management makes valuable and measurable contributions to the strategic goals of an organization by: - Expanding the organization's strategy to a Relationship Management Strategy. - Efficiently managing relationships and correctly mapping stakehold...
