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Deformation Characteristics of Geomaterials
In November 2015, Buenos Aires, Argentina became the location of several important events for geo-professionals, with the simultaneous holding of the 6th International Symposium on Deformation Characteristics of Geomaterials, the 15th Pan-American Conference on Soil Mechanics and Geotechnical Engineering (XV PCSMGE), the 8th South American Congress on Rock Mechanics (SCRM), as well as the 22nd Argentinean Congress of Geotechnical Engineering (CAMSIGXXII). This synergy provided a unique opportunity to exchange ideas and discuss current and future practices in the areas of soil mechanics and rock mechanics, and their applications in civil, energy, environmental, and mining engineering. This bo...
New Products Management
Written with a managerial focus, New Product Management by Crawford and Di Beneditto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a “new product.” Many new examples, cases, and research along with the most current topics highlight the new edition of New Product Management.
Testing and Characterization of Sustainable Innovative Bituminous Materials and Systems
This book presents the detailed results of five task groups of the RILEM technical committee TC 237-SIB on Testing and Characterization of Sustainable Innovative Bituminous Materials and Systems. It concentrates on specific new topics in asphalt binder and mixture testing, dealing with new developments in asphalt testing, in particular also in view of new innovative bituminous materials, such as hot and cold recycled mixtures, grid reinforced pavements and recycled Reclaimed Asphalt Pavements (RAP), where test methods developed for traditional asphalt concrete are not a priori applicable. The main objective is providing a basis for pre-standardization by comparing different test methods and showing ways for fundamental improvements. Thus, the book also points the way for a further advanced chemo-physical understanding of materials and their role in pavement systems relying on fundamental material properties and suitable models for describing and predicting the intrinsic mechanisms that determine the material behavior.
New Products Management
Taking a managerial approach, in order to acquaint students with the managerial steps and processes involved in new product development, this work includes coverage of product protocol.
Multi-Scale Modeling and Characterization of Infrastructure Materials
The micro- and nano-modification of infrastructure materials and the associated multi-scale characterization and simulation has the potential to open up whole new uses and classes of materials, with wide-ranging implications for society. The use of multi-scale characterization and simulation brings the ability to target changes at the very small scale that predictably effect the bulk behavior of the material and thus allowing for the optimization of material behavior and performance. The International RILEM Symposium on Multi-Scale Modeling and Characterization of Infrastructure Materials (Stockholm, June 10-12, 2013) brought together key researchers from around the world to present their fi...
Deformation Characteristics of Geomaterials
Solutions for soil engineering and soil-structure interaction problems need realistic and pertinent experimental and modelling tools. In this work, extensive developments proposed by the invited speakers of the Lyon International Symposium held in September 2003 are presented, including experimental investigations into deformation properties; laboratory, in-situ and field observation interpretations; behaviour characterisation and modelling; and case histories. The contributions include recent investigations into anisotropy and non-linearity, the effects of stress-strain-time history, ageing and time effects, yielding, failure and flow, cyclic and dynamic behaviour. In addition, advanced geotechnical testing is applied to real engineering problems, and to ways of synthesising information from a range of sources while engaging in practical site characterisation studies.
2006
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Marketing Communications
The new edition of Marketing Communications delivers a rich blend of theory with examples of contemporary marketing practice. Providing a critical insight into how brands engage audiences, Fill and Turnbull continues to be the definitive marketing communications text for undergraduate and postgraduate students in marketing and related fields. The eighth edition, which contains two new chapters, reflects the changing and disruptive world of marketing communications. Throughout the text the impact of digital media and its ability to influence audience, client, and agency experiences, is considered. Each chapter has been extensively revised, with new examples, the latest theoretical insights, and suggested reading materials. Each of the 22 chapters also has a new case study, drawn from brands and agencies from around the world. Marketing Communications is recognised as the authoritative text for professional courses such as The Chartered Institute of Marketing, and is supported by the Institute of Practitioners in Advertising.
