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Information and Communication Technologies in Support of the Tourism Industry
"This book examines the process of transformation as it relates to the tourism industry, and the changes to that industry from modern electronic communications. It covers not only geographically supportive technologies in communication, but also in terms of culture, economics, marketing, social, and regional issues"--Provided by publisher.
Examining the Concepts, Issues, and Implications of Internet Trolling
Examining the Concepts, Issues, and Implications of Internet Trolling provides current research on the technical approaches as well as more social and behavioral involvements for gaining a better understanding of internet trolling. This book is useful to researchers, students and practitioners interested in building a share meaning for online community users.
New Media and Public Relations
From Web sites to wikis, from podcasts to blogs, Internet-based communication technologies are changing the way today's public relations campaigns are conceived and carried out. New Media and Public Relations charts this exciting new territory with real-life case studies that explore some of the ways new media practices challenge and expand conventional thinking in public relations. This comprehensive new volume charts the leading edge of public relations research, drawing on insights from both scholars and practitioners to question outdated models, discuss emerging trends, and provide numerous examples of how organizations navigate the uncertainties of building mediated relationships. Global in scope and exploratory in nature, New Media and Public Relations is an indispensable reference for contemporary research and practice in the field, and essential reading for undergraduate and graduate students in public relations and mediated communication.
Strategies for Generating E-business Returns on Investment
E-business applications such as supply chain management & customer relations management improve transaction efficiency & scope, & function as effective marketing tools, but it is hard to capture such benfits as economic value or profits. This volume examines how the difficulty might be overcome.
Service Science Research, Strategy and Innovation: Dynamic Knowledge Management Methods
"This book explores areas such as strategy development, service contracts, human capital management, leadership, management, marketing, e-government, and e-commerce"--Provided by publisher.
Accounting Reform in Transition and Developing Economies
The editor has assembled a stellar group of experts to address such topics as: accounting reform in Russia, Ukraine, Estonia, Armenia, Serbia, China, and Spain; accounting education and development of the accounting profession in several transition economies; and corporate governance issues in the developing world.
Computational Intelligence in Business and Economics
Hybrid modelling of capillary distribution system in the food chain of different locations south of Bogota / Oscar Javier Herrera Ochoa. Modelling and simulation as integrated tool for research and development / Florin Ionescu -- pt. 7. Applications in other fields. Approach of evaluation of environmental impacts using backpropagation neural network / Jelena Jovanovic [und weitere]. Projecting demographic scenarios for a southern elephant seal population / Mariano A. Ferrari, Claudio Campagna, Mirtha N. Lewis. Effect of heat input and environmental temperature on the welding residual stresses using ANSYS APDL program comparison with experimental results / Nazhad A. Hussein. Sphalerite dissolution activity in the presence of sulphuric acid by using the Pitzer's model / Begar Abdelhakim [und weitere]. Fast Fourier transform ensemble Kalman filter with application to a coupled atmosphere-wildland fire model / Jan Mandel, Jonathan D. Beezley, Volodymyr Y. Kondratenko. Magnetic field effect on the near and far cylinder wakes / M. Aissa, A. Bouabdallah, H. Oualli. Stability theory methods in modelling problems / Lyudmila K. Kuzmina
International Strategic Marketing
As Europe moves towards becoming a truly single European market, its contribution to global marketing grows. This topical text expands upon existing international marketing theory and synthesizes it with colourful examples of relevant international marketing practice. Topics covered include: marketing information systems marketing research product development pricing issues international promotion distribution channels. With a strong theoretical framework, this informative text draws out the key issues within the developing European Union and the role it plays in marketing around the globe. Its excellent pedagogy (including case studies, summaries, text boxes and a website to run alongside), helps make it a valuable resource for academics and professionals alike. Visit the Companion website at www.routledge.com/textbooks/0415314178
ENTERprise Information Systems
This three-volume-set (CCIS 219, CCIS 220, and CCIS 221) constitutes the refereed proceedings of the International Conference on ENTERprise Information Systems, CENTERIS 2011, held in Vilamoura, Portugal, in September 2011. The approx. 120 revised full papers presented in the three volumes were carefully reviewed and selected from 180 submissions. The papers are organized in topical sections on knowledge society, EIS adoption and design, EIS implementation and impact, EIS applications, social aspects and IS in education, IT/IS management, telemedicine and imaging technologies, healthcare information management, medical records and business processes, decision support systems and business intelligence in health and social care contexts, architectures and emerging technologies in healthcare organizations, as well as m-health.
Marketing Strategies
Written for upper level courses in BA Marketing modules as well as MBA and BA Business Studies, this text develops a fresh approach to marketing by taking an integrated approach to strategic development.
