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Rural Africana
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Communicating for Development
This book discusses the place of communication in economic development and social change, not only as it pertains to developing societies, but also as it relates to the developed societies where socio-economic advancement has created a pressing need for social change or the elimination of the dysfunctional effects of industrial development. Addressed are historical development, theoretical perspectives, and implementation strategies and methods. In doing so, the contributors touch on the relevance of economics, sociology, psychology, organization, public relations, management and ethics, as well as the impact of multinational corporations on host-country development and social change.
Journalism Abstracts
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