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Sport Marketing
Sport Marketing, Fourth Edition With Web Study Guide, has been streamlined and updated to keep pace with the latest information and issues in the competitive world of sport marketing. This text maintains its position as the best-selling and original text in the field, continuing to direct students to a better understanding of the theoretical backbone that makes sport marketing such a unique and vibrant subject to study. Using the new full-color format and companion web study guide, students will stay engaged as they explore how fans, players, coaches, the media, and companies interact to drive the sport industry. Heavily updated with more contributions from industry professionals and emphasi...
The Fight for Canada
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Contemporary Canadian Picture Books
This enriched reference guide offers a unique overview of more than 200 picture books published by Canadian publishing houses between 2017–2019. The authors cover key themes in contemporary Canadian titles that match broad curriculum trends in education. Response activities are included in the text, for example frameworks for critical literacy discussions, along with annotated bibliographies that specifically recognize titles by Indigenous authors and illustrators. The book also contains original interviews with a dozen rising stars in Canadian writing and book illustration. While the book is specifically geared for educators, it also supports public libraries, Education researchers, and future picture book creators, as well as families who are interested in learning more about reading development and related literacy activities for the home setting.
Canada and the United States
The authors argue that despite a shared continent and heritage, ambivalence has always characterized relations between the two countries - an ambivalence stemming from differences that Americans underestimate and that Canadians overstate. Thompson and Randall begin with the century in which Canada was a pawn in the relations between the United States and Great Britain. They consider the years until World War II, during which Canada and the United States erected many of the bilateral institutions and mechanisms that govern their relationship in the twentieth century. The authors then explore the World War and Cold War alliance based on economic interest and shared anti-Communist that made Can...
Canada Today
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New Canadian Library
In the mid-1950s, much Canadian literature was out of print, making it relatively inaccessible to readers, including those studying the subject in schools and universities. When English professor Malcolm Ross approached Toronto publisher Jack McClelland in 1952 to propose a Canadian literary reprint series, it was still the accepted wisdom among publishers that Canadian literature was of insufficient interest to the educational market to merit any great publishing risks. Eventually convinced by Ross that a latent market for Canadian literary reprints did indeed exist, McClelland & Stewart launched the New Canadian Library (NCL) series in 1958, with Ross as its general editor. In 2008, the NC...
The Pub Across the Pond
Carlene Rivers is many things. Dutiful, reliable, kind. Lucky? Not so much. At thirty, she’s living a stifling existence in Cleveland, Ohio. Then one day, Carlene buys a raffle ticket. The prize: a pub on the west coast of Ireland. Carlene is stunned when she wins. Everyone else is stunned when she actually goes. As soon as she arrives in Ballybeog, Carlene is smitten not just by the town’s beguiling mix of ancient and modern, but by the welcome she receives. In this small town near Galway Bay, strife is no stranger, strangers are family, and no one is ever too busy for a cup of tea or a pint. And though her new job presents challenges—from a meddling neighbor to the pub’s colorful r...
