You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
The research is about "Made in Italy" branding in Chinese market, and it is an international research. Through the process of Italian brands branding in China, I try to find more about the role of design and also some useful information for designer get a better job. I try to focus on this branding process from Italy to China, with the studies from the materials which I have collected, and certainly, I will find out some useful solutions, and this research will give out several good advices specially for the Italian SMEs who are thinking to enter into Chinese market with their “Made in Italy” products.
None
A collection of thoughtful essays, a compendium of theories about transversality and the interdisciplinary nature of design. A series of microstories that use real facts as sources of inspiration. The evolution of materials and techniques, art and design, the authors and their works, the formal and typological aspects, the historical and anthropological, psychological and social elements, explored in a sequence of reflections, each seemingly consequential to the previous and thus essential to the whole, which is the sum of ?just enough? of each to tell the complete story of what it means to develop a project in our time.00Carlo Vannicola is Professor of Industrial Design at the University of...
The Resili(g)ence publication is part of the outputs produced within the European project KAAU, Knowledge Alliance for Advanced Urbanism (www.ka-au.net), Erasmus + program, and consists of two volumes: the first Resili(g)ence Intelligent Cities / Resilient Landscapes offers reflections on the general framework and on the theme of resilience applied to intelligent cities and the landscape, while the second volume GOA Resili(g)ent City, analyzes the case study of Genoa. The term Resili(g)ence is presented in these pages as a neologism coined by the team responsible of the GIC.Lab (DAD-UNIGE) to define those strategies of approach to our cities and environments of life, exchange and relationshi...
Mediterraneo come mare di mezzo tra terre, culture, modelli di sviluppo. Mediterraneo come confine in cui si gioca la partita del confronto. Mediterraneo come culla di luoghi e cose. Mediterraneo dove anche il design è chiamato a giocare una sfida importante; contro il progressivo abbassamento della soglia simbolica degli oggetti, come piattaforma di confronto culturale, nel tentativo di definire un modello di sviluppo 'altro' maggiormente sostenibile. Due progetti pilota, come contributo al dibattito, come possibili azioni da intraprendere. Dall'impegno di Giuseppe Lotti non è detto che si arrivi a definire esattamente le peculiarità di un design mediterraneo in tutte le sue paradigmatic...