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The success of any organization is largely dependent on positive feedback and repeat business from patrons. By utilizing acquired marketing data, business professionals can more accurately assess practices, services, and products that their customers find appealing. The Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics features innovative research and implementation practices of analytics in marketing research. Highlighting various techniques in acquiring and deciphering marketing data, this publication is a pivotal reference for professionals, managers, market researchers, and practitioners interested in the observation and utilization of data on marketing trends to promote positive business practices.
Besides love, money and health are the most valuable human yearnings. Therefore, blockchain technology is paramount: a new foundation of confidence for human valuable transactions. Like information sharing was catalyzed on the pre-blockchain internet, transactions are now triggered on the new internet of value. In this second digital inflection point, economic media encompasses value beside information, and individuals can privately transact digital assets for the first time in history. Decentralized but structured organizations running on blockchain networks reduce transaction costs and are particularly competitive insofar as they guarantee data authenticity, confidentiality, and integrity,...
There has been a multitude of studies focused on the COVID-19 pandemic across fields and disciplines as all sectors of life have had to adjust the way things are done and adapt to the constantly shifting environment. These studies are crucial as they provide support and perspectives on how things are changing and what needs to be done to stay afloat. Connecting COVID-19-related studies and big data analytics is crucial for the advancement of industrial applications and research areas. Applied Big Data Analytics and Its Role in COVID-19 Research introduces the most recent industrial applications and research topics on COVID-19 with big data analytics. Featuring coverage on a broad range of big data technologies such as data gathering, artificial intelligence, smart diagnostics, and mining mobility, this publication provides concrete examples and cases of usage of data-driven projects in COVID-19 research. This reference work is a vital resource for data scientists, technical managers, researchers, scholars, practitioners, academicians, instructors, and students.
Blockchain technology has the ability to disrupt industries and transform business models since all intermediaries and stakeholders can now interact with little friction and at a fraction of the current transaction costs. Using blockchain technology, firms can undergo new applications and processes by pursuing transparency and control, low bureaucracy, trustless relationships, high standards of responsibility, and sustainability. As a result, business and organizations can successfully implement blockchain to grant transparency to consumers and end-users; remove challenges linked to pollution, frauds, human rights, abuse, and other inefficiencies; as well as guaranteed traceability of goods ...
Over the last two decades, researchers are looking at imbalanced data learning as a prominent research area. Many critical real-world application areas like finance, health, network, news, online advertisement, social network media, and weather have imbalanced data, which emphasizes the research necessity for real-time implications of precise fraud/defaulter detection, rare disease/reaction prediction, network intrusion detection, fake news detection, fraud advertisement detection, cyber bullying identification, disaster events prediction, and more. Machine learning algorithms are based on the heuristic of equally-distributed balanced data and provide the biased result towards the majority d...
This book analyses the threats the COVID-19 pandemic poses and the need for managing healthcare resources carefully. Focusing on the impact Lower and middle-income countries experience due to the lack of medical personal, bed in hospitals and medical supplies. In the chapters, non-medical researchers together with epidemiologists contribute studies which aim to improve decision making processes when dealing with pandemic dynamics. The book also presents challenging models for post-pandemic studies and the continuation of post-pandemic treatments. This text develops an analysis of COVID-19 data and provides evidence on the increase of social inequalities with Latin American countries, and particularly on the effect of a new medicament in improving the quality of life of recovered patients with lung damage. This book would be of interest to all medical researchers and academics interested in the effects of both the pandemic and post pandemic fallout.
Every industry will be positively affected by blockchain and AI technology at some point. However, blockchain is a misunderstood technology within the publishing realm. The scholarly publishing industry can significantly improve the flow of research, drive down costs, and introduce new efficiencies in the publishing industry with these new technologies. The scholarly publishing industry is in its early days of the digital transformation, and blockchain and AI technology could play a major role in this. However, the industry has been resistant to change. These reasons include but are not limited to staying with legacy systems, cost of new platforms, changing cultures, and understanding and ad...
Social media sites are constantly evolving with huge amounts of scattered data or big data, which makes it difficult for researchers to trace the information flow. It is a daunting task to extract a useful piece of information from the vast unstructured big data; the disorganized structure of social media contains data in various forms such as text and videos as well as huge real-time data on which traditional analytical methods like statistical approaches fail miserably. Due to this, there is a need for efficient data mining techniques that can overcome the shortcomings of the traditional approaches. Data Mining Approaches for Big Data and Sentiment Analysis in Social Media encourages resea...
The existence of missing observations is a very important aspect to be considered in the application of survey sampling, for example. In human populations they may be caused by a refusal of some interviewees to give the true value for the variable of interest. Traditionally, simple random sampling is used to select samples. Most statistical models are supported by the use of samples selected by means of this design. In recent decades, an alternative design has started being used, which, in many cases, shows an improvement in terms of accuracy compared with traditional sampling. It is called Ranked Set Sampling (RSS). A random selection is made with the replacement of samples, which are or...
Post COVID-19 pandemic, researchers have been evaluating the healthcare system for improvements that can be made. Understanding global healthcare systems’ operations is essential to preventative measures to be taken for the next global health crisis. A key part to bettering healthcare is the implementation of information management and One Health. The Handbook of Research on Essential Information Approaches to Aiding Global Health in the One Health Context evaluates the concepts in global health and the application of essential information management in healthcare organizational strategic contexts. This text promotes understanding in how evaluation health and information management are decisive for health planning, management, and implementation of the One Health concept. Covering topics like development partnerships, global health, and the nature of pandemics, this text is essential for health administrators, policymakers, government officials, public health officials, information systems experts, data scientists, analysts, health information science and global health scholars, researchers, practitioners, doctors, students, and academicians.