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Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge
This timely book brings together some of the most higly respected scholars and practitioners in the consumer psychology and health communication fields to analyze how the latest research can be effectively applied to the critical public health issue of obesity.
Handbook of Consumer Psychology
This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.
Climate Change in an Aging Society
Climate Change in an Aging Society is the first book fully devoted to the impact of climate change on those who are old today—and those who will be old in decades to come. In doing so, Moody focuses on issues of critical importance: aging in place; health and age in a warming world; responsibility for the climate crisis; options for climate-conscious consumers; planning for investment for a green retirement; and opportunities for political action. The number of Americans aged over 65 is projected to rise from 17% to 21%. By 2060 nearly one in four Americans will be 65 or older. By 2050, however, average temperatures in the USA could rise by as much as 3°C, and extreme weather events are l...
Presidential Leadership
PUBLISHING JANUARY 3, 2020! This book is about the leadership dilemma that all presidents face. First they must win election. Once in office, they need to obtain the public’s support, win Congress’s backing for legislation, make wise decisions, and implement a vast array of policies. The authors examine how presidents attempt to fulfill their responsibilities, exercise their powers, and utilize their organizational structures to affect the output of government. To do so, they posit two models of presidential leadership: one in which a strong president dominates his environment as a director of change, and one in which the president has a more limited role as facilitator of change. These ...
Cyberactivism on the Participatory Web
Cyberactivism already has a rich history, but over the past decade the participatory web—with its de-centralized information/media sharing, portability, storage capacity, and user-generated content—has reshaped political and social change. Cyberactivism on the Participatory Web examines the impact of these new technologies on political organizing and protest across the political spectrum, from the Arab Spring to artists to far-right groups. Linking new information and communication technologies to possibilities for solidarity and action—as well as surveillance and control—in a context of global capital flow, war, and environmental crisis, the contributors to this volume provide nuanced analyses of the dramatic transformations in media, citizenship, and social movements taking place today.
Cognitive Aging
As our society ages, the topic of cognitive aging is becoming increasingly important. This volume provides an accessible overview of how the cognitive system changes as a function of normal aging. Building on the successful first edition, this volume provide an even more comprehensive coverage of the major issues affecting memory, attention, language, speech and other aspects of cognitive functioning. The essential chapters from the first edition have been thoroughly revised and updated and new chapters have been introduced which draw in neuroscience studies and more applied topics. In addition, contributors were encouraged to ensure their chapters are accessible to students studying the topic for the first time. This therefore makes the volume appealing as a textbook on senior undergraduate and graduate courses.
The Interdisciplinary Science of Consumption
Scholars from psychology, neuroscience, economics, animal behavior, and evolution describe the latest research on the causes and consequences of overconsumption. Our drive to consume—our desire for food, clothing, smart phones, and megahomes—evolved from our ancestors' drive to survive. But the psychological and neural processes that originally evolved to guide mammals toward resources that are necessary but scarce may mislead us in modern conditions of material abundance. Such phenomena as obesity, financial bubbles, hoarding, and shopping sprees suggest a mismatch between our instinct to consume and our current environment. This volume brings together research from psychology, neurosci...
The Bubble of Confirmation Bias
Confirmation bias is the tendency of people to interpret, remember, and specifically seek out information that confirms beliefs they already have. It's part of how the human brain works. Being aware of its existence and how it can creep into your life is the best defense. A growing feeder of confirmation bias in the modern world is the internet, particularly social media, where it's easy to surround yourself with a "bubble" of like-minded people. In this text we will explore the ways that the social media bubble encourages confirmation bias, and how to combat it.
Emotion and Aging: Recent Evidence from Brain and Behavior
Emotions play a central role in every human life, from the moment we are born until we die. They prepare the body for action, guide decisions, and highlight what should be noticed and remembered. Since emotions are central to daily functioning and well-being, it is important to understand the extent to which aging affects the perception of, attention to, memory for, as well as experience and regulation of emotions. An early scientific view of how people's emotions are affected by aging argued that aging led to a deterioration of emotional function. This theory, represented by for example Carl Jung (1875-1961), claimed that old age is a period of life when people feel an increased emotional s...
The Protection of Non-Traditional Trademarks
This volume offers a detailed analysis of the issues related to the protection of non-traditional marks. In recent years, the domain of trademark law and the scope of trademark protection has grown exponentially. Today, a wide variety of non-traditional marks, including colour, sound, smell, and shape marks, can be registered in many jurisdictions. However, this expansion of trademark protection has led to heated discussions and controversies about the impact of the protection of non-traditional marks on freedom of competition and, more generally, on socially valuable use of these or similar signs in unrelated non-commercial contexts. These tensions have also led to increasing litigation in ...
